Watch Jeff Walker's Free Online Launch Masterclass, which is free this month only before becoming a paid product. Learn the core strategies behind successful online launches – plus real world case studies, live Q&A, and more. Then quit your boring job! :)
Yesterday I returned home from a 23-day road trip. It was an incredible experience, and I’m really glad I took the time to do it.
I drove 4100 miles (6600 km) through 9 U.S. states (Nevada, California, Oregon, Washington, Montana, Wyoming, Idaho, Utah, and Arizona) and 2 Canadian provinces (British Columbia and Alberta). Beginning in Las Vegas, I traveled through Reno, Sacramento, San Francisco, Ashland, Portland, Seattle, Vancouver (BC), Kelowna, Banff, and Calgary with Rachelle. Then Rachelle flew from Calgary to Winnipeg, and I drove solo from Calgary through Glacier Park, Columbia Falls & Kalispell (MT), Flathead Forest, Yellowstone Park, Grand Teton Park, Salt Lake City, and finally back to Vegas.
Day 21 was the most memorable for me because I pushed myself beyond my comfort zone. On that day I got up at 4:45am in Columbia Falls, a small Montana mountain town west of Glacier Park. I packed up and hit the road at 5:50am and drove 400 miles to Yellowstone National Park in Wyoming, visiting Earthquake Lake along the way (this lake was formed in 1959 when a 7.5 earthquake caused a massive landslide that buried a campground and choked a river).
During the first hour of the drive while I was driving through Flathead Forest in the dark before dawn, a large deer sprang out of the dense woods at full speed and darted in front of my car. I instinctively swerved to avoid it and missed it by a split second. It was fortunate that I didn’t lose control of the car or crash into a tree. My heart was racing for several minutes after that. Later on that same drive, another small deer ran onto the highway as well, although with enough distance that it was easy to avoid. I later learned that in Yellowstone Park, about 100 animals are killed each year by motorists. I don’t think they’re counting small rodents like squirrels and chipmunks.
I made it to Yellowstone Park just before noon. I explored the west side of the park for 4 hours, visiting many interesting sites along the way including rivers, geysers (including witnessing a timely Old Faithful eruption), various hot springs, Yellowstone Lake, and seeing gorgeous terrain all around. I saw many deer and bison as well as a wolf and a small bear. At 4pm I drove south through Grand Teton Park, enjoying its amazing sights, especially the snowy mountains near the Snake River. Then I continued driving for several more hours down many single-lane Wyoming roads until I reached Salt Lake City at 10:30pm. I didn’t know where I was going to stay in advance, so I used my phone to find a hotel and booked a room at the counter when I got there. Fortunately there was a 24-hour grocery store across the street where I was able to procure a late dinner.
I drove 790 miles that day, much of it on winding mountain roads at 45 mph. I probably spent 13-14 hours behind the wheel. That’s more than I’ve ever driven on a single day in my life. It was an amazing experience seeing all the magical natural beauty from Montana to Utah. When I finally collapsed into bed and closed my eyes, I still felt like I was speeding down the highway. I kept dreaming that I was driving.
I can’t condense 23 days of travel into a single blog post, but I can say that this physical journey helped me see my life from a new perspective. It gave me more clarity about what’s important to me and what isn’t. In some ways I was reminded of Elizabeth Gilbert’s experiences in Eat Pray Love, although a more accurate descriptor for this trip would be Eat Play Drive.
One realization I had is that I need to change the way I manage incoming communication. My current approach isn’t working for me, so as of today, I’m changing it.
Years ago I realized that I can’t possibly respond to all of the feedback I get, but on this trip I had a further realization. People shouldn’t even be sending me so much email in the first place. I don’t even want to look at it anymore.
I’m referring mainly to messages people send me through my contact form, but this applies to some other communication channels as well. For example, the last time I checked my voicemail, I had 22 messages: 2 were hang ups, 2 were fan feedback messages (both from the same person), and 18 were spam calls from solicitors. What was the point in listening to it? And how much of my life should I continue to devote to this?
When I first started blogging in 2004, some of the feedback I received was useful and actionable. But somewhere along the way, after tens of thousands of messages, it became too much of the same — a “been there, done that” sort of thing. To the individual senders, it may seem like their messages are unique, but to me it has become nothing but re-runs. The routine of processing email has become pointless — and extremely boring.
I think the road trip highlighted these feelings because I was away from my daily routine for so long. Set against the backdrop of adventurous travel, I was able to clearly grasp what a waste of life it is to spend my time reading messages that I don’t need to read, regardless of how well-intentioned they may be from the sender’s perspective.
I still value quality feedback, but these days the actionable items come from people who know me really well — normally people I see in person. People who only communicate with me via the Internet seldom provide actionable feedback; they’re almost always projecting some aspect of their psyches onto me, as a way of asking me to solve the problem within themselves that they aren’t ready to face yet. They don’t understand the details of my situation well enough to be of help.
Another aspect is that many of the messages I receive are very needy. At one time I was glad to help anyone who requested it, but it’s become clear that the people who email me so casually are almost always seeking quick fixes rather than real growth. They contact me because it’s easy and because I’m accessible, but when I give them an honest reply, they take no direct action because they aren’t ready to change yet. A person who is ready to change will do a lot more than send a casual email to someone they’ve never met; by and large these people simply aren’t serious. They’re doing what’s easy because they’re hoping to avoid having to do what’s hard, such as quitting the meaningless job or leaving the unfulfilling relationship. They don’t like being told that the path of conscious growth requires them to face their fears, not hide from them. It’s a mistake for them to contact me. I don’t sell Band Aids. So I’m shutting the door on that kind of communication.
I could hire an assistant to process all of this communication for me, but what would be the point? Most of those messages are directed to me personally, and they don’t serve any essential business purpose, so there’s no real basis for outsourcing to an assistant.
Consequently, I realized the best solution is to simply put a brick in my mailbox, so to speak. Turn off the pathways that invite so many casual messages from being sent in the first place. So I’ve done exactly that. This morning I removed the contact form from my website. In its place is a message explaining that I’m no longer available to be contacted through this site.
There are plenty of what-if scenarios that could make this seem like a bad idea. But in weighing the pros and cons, I feel that overall this is the right decision for me. It probably wouldn’t make sense for most other online businesses, but it’s a reasonable solution for my particular situation.
It’s also easy enough to go back to the previous approach if I don’t like the results, but I doubt I will. I may tweak the solution over time, however, so that I can keep high-value, low-volume communication channels open while closing low-value, high-volume channels.
I also unfollowed the 300+ people I’d been following on Twitter. It’s not because I don’t like them. It’s because when I follow someone, they can send me direct messages there, which creates yet another inbox for me. Twitter doesn’t seem to provide a way to disable DMs, so this is the only viable solution I can see. The small number of people who connected with me via DMs can contact me in other ways anyway, so all this really does is simplify my communication pathways.
As for other channels like Facebook and the forums, I’m not sure what, if any, changes I may make there. Those are less problematic though because people have to be friends/members in order to send personal messages, so the direct communication volume is much lower. For now I’ll just maintain the status quo unless it becomes an issue.
Does this mean I’m becoming anti-social and hiding behind a virtual wall? It’s really the opposite of that. I’d rather connect with interesting people face to face instead of receive messages via the Internet. And I’d rather spend more time traveling since I find it beneficial for my own path of growth.
So if you’re reading this website, and you feel the urge to contact me with your feedback, question, proposal, etc., don’t do it. If that bothers you, well… I suppose you’ll have to get used to disappointment. I don’t even care to receive typo reports — people will still be able to figure out the message, despite the Typo Gremlin’s mischief.
I could offer up an explanation for why this is a good thing for everyone, but it will save us all time if I fess up that I’m doing this purely for selfish reasons. That may not be entirely accurate, but the simplicity of this assumption will save me some typing.
So what’s the growth lesson here? Perhaps it would be wise for you to do your own soul-searching. Are your communication channels adding tremendous value to your life, or are they simply wasting your precious life? What would happen if you bricked up some of those inboxes and made yourself less available? What if you did it as an experiment for a week or so? Would your whole world come crashing down? Or would it free up more time to do some of those crazy, adventurous things you’ve always wanted to do… like take a monstrous road trip to places you’ve said you’ll visit someday. Is all of that emailing and forum posting and Facebooking really helping, or would you rather be smooching someone beside a beautiful waterfall?
You decide. There’s no right or wrong answer here per se — just decisions and consequences. In my case I’m willing to accept the consequences of being less accessible, so that I can direct more time, attention, and energy towards other pursuits.
Here’s an extra travel tip: Do NOT eat the nachos made with 10 different kinds of beans in Banff an hour before driving to Calgary!
Update: After removing my contact form for several months, I found a better solution, which involved writing a custom plugin for my contact form. I’ve since restored the form, which now does a pretty good job of filtering out unwanted spam.