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Old 03-25-2010, 08:57 AM   #1 (permalink)
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Default Does Flash Animation Hurt Your Google Rank?

Last week I added a Flash Animation to my homepage (above my intro para, so it's the first thing you see) and since then my Alexa Rank has dropped from 112,000 to 117,000. What's worse is I've slipped from the 2nd page on Google for my main search term "lucid dreaming" ...to the 5th page.

I'm told by a fellow SBIer that unlike .FLV which is useful, .FLA does nothing for your SEO - but can it actually harm it? The text on my page hasn't changed, so I just don't see how this animation is the cause... but still, I see no other reason for the Google downgrade. And if this is the cause, what the best solution?

I'm not a tecchie so please spell it out for me

Thanks
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Old 03-25-2010, 09:48 AM   #2 (permalink)
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Well actually you wouldn't have a .FLA file embedded into your html page, it would be what the FLash file publishes out as, which is a .swf file

The FLV. though is a flash video file, which is similar to a .mov file. I doubt that would be effecting your page ranking, unless somehow the flash embedding is taking over the main part of your HMTL page and so your keywords are getting read last.

.FLV will actually do nothing for your page ranking...it's a video so it has no content to read (well technically if it's a real video file, but you can also have flash text over the top of it) a swf file though has embedded text, so that will in fact be read by google..as long as you have text on your site. The order it reads the text in which it is read though is a bit shakey, but it is getting better. So the SBI'er was not really correct.

This might help Official Google Webmaster Central Blog: Flash indexing with external resource loading

What extension is the video on your page? .swf or video? ok it's a swf file, so yes google could be trying to read the text in the swf file and because that is almost the first element in the page, it might in fact be effecting it...I haven't heard of it before but I guess that could happen. If you put it towards the bottom of the page, the html text would be read first.

Ask someone on a flash forum Flash Kit Community Forums - Powered by vBulletin

Last edited by ellie; 03-25-2010 at 09:57 AM.
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Old 03-25-2010, 05:05 PM   #3 (permalink)
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In theory, the video should have zero impact on your search rankings.

I haven't heard anything suggesting otherwise either way.
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Old 03-26-2010, 01:25 AM   #4 (permalink)
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It's not a video though, it's a swf file so google would read it's text within the file.
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Old 03-26-2010, 01:47 AM   #5 (permalink)
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Hi Ellie, thanks so much for the info. Yes it's a .swf file and it's the first thing to be read in the HTML after my menu file.

So if I understand right, it's the positioning on the page (if anything) that has affected my ranking, rather than the file type.
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Old 03-26-2010, 02:11 AM   #6 (permalink)
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Quote:
Originally Posted by Rebecca800 View Post
Hi Ellie, thanks so much for the info. Yes it's a .swf file and it's the first thing to be read in the HTML after my menu file.

So if I understand right, it's the positioning on the page (if anything) that has affected my ranking, rather than the file type.
Yeah pretty much, I have not heard of it though, but I don't embed Flash into HTML with lots of written content ( I just develop pure flash sites mainly), but I am assuming that's what is happening, if you're having issues with your page ranking. The rule is usually whatever is first on the page will get read first and then down the page.

Always can ask on a flash forum as well, someone will offer you advice.
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Old 03-26-2010, 04:09 PM   #7 (permalink)
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I was asked by a friend to help optimize his site because it was ranking poorly in Google. I took off the flash intro page that was his site's homepage, fixed up his meta-tags and did a bit of social-bookmarking/linkbuilding. His site flew to the top of Google in a week. I know that sounds exagerated, but it's true.
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Old 03-26-2010, 04:21 PM   #8 (permalink)
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I don't know about that, but I know all those iphones can't see the flash video!
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Old 03-26-2010, 11:32 PM   #9 (permalink)
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Thanks everyone. I searched "lucid dreaming" on Google and found my site had been upgraded to page 3, so the issue is kinda correcting itself.... Nonetheless I've moved the video to after the first para, so Google has a bit of text to look at first. We'll see! I don't think it makes a huge difference from a visitor perspective and the iPhone people will be happy too. Thanks again for all your input.
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