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05-10-2008, 06:32 PM
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 I think Deepak Chopra's books are a perfect example of how much thought and creativity goes into the fine nuances of packaging and presenting a bestseller book. Likely his target audience has a huge overlap with Steve's as well. Granted, Chopra's name is now almost a household name (well at least in the "spiritual / new-age" circles), so people would buy the book just seeing his name on the cover, but the designs are strikingly eye-catching and convey the energy of the books really well.      |
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