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| Steve Pavlina Discuss ideas, articles, and podcasts from StevePavlina.com. New threads are automatically generated for Steve's latest blog posts. |
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| | #1 (permalink) |
| Banned Join Date: Nov 2006 Location: BC, Canada
Posts: 1,935
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I've got a question for you Steve. I'm kind of at a unique point in my life right now. I'm now ready to move forward and to really start expressing my creative side as talked about in your last Podcast. I have found a personal development niche where I've always had a passion in and I know I can offer a lot to people within it. My challenge right now is that I don't know which medium to choose. Since I've been running a blog for a long time now, the natural tendency for me is to start a blog on the topic and just go nuts. However, lately I've been looking at a lot of blogs out there and I'm starting to wonder if Blogging is the best medium to share this kind of information. I mean, you've been rather successful at it making $40k/month or whatever now, but we aren't really comparing it to anything else. For example, perhaps if you would have written a Book instead of launching a Blog, you could be making $400k/month for example. The amount of money/month is irrelevant, I'm simply speaking about the most effective approach. For example, here are some "bad things" I've identified with sharing personal development within in a blog comparing it to lets say a book: (1) A reader who encounters your blog will read the LATEST entry, and that entry might first require them to understand 10 other background posts that relate to that entry. FInding the specific background posts is often difficult on a blog. (2) A reader doesn't get the benefit of progressive understanding. Meaning, unless the reader started reading your blog on day 1 of launch and is still reading it today, old posts are often "discarded" or forgotten about because people want to know the "newest stuff". A lot of times this hurts them because they dont' understand the fundamentals enough yet. It's almost like going to a martial arts class and the teacher only teaches Black Belt Classes right now. He used to teach white belt stuff when he was a white belt, and you can watch video's of it if you want, but if you show up to class today, you train with the black belts and you try to keep up or die. (3) A Blog limits you to the amount of text you can write to present an idea, whereas a book could take up the whole book to make a single important point. For example an evolutionary book model can guide the reader through the adventures of a young hero towards learning a very important lesson at the end. A blog might not be the best idea for that. (4) Steve, there is a $5,000 seminar happening this weekend in Los Vegas that I'd like to give you a pair of free tickets for. See how that automatically implies value? Compare that to: Steve, I'd like to offer you a few words of free advice. What's free advice worth? See how the two statements change your automatic reaction? I know it's dumb, but humans kind of have this thing where if they pay for something it's valuable, but if they get it for free, it's not. Would your readers value your content more if they had to pay for it? (5) I have found quite a few blogs that have 10-15 GOOD ARTICLES buried between 100 "mediocre" posts. The 100 "mediocre" posts are there to keep the blog going to keep RSS subscriptions active etc., but really they just make it difficult to find the "good stuff" in a blog. I'm seeing blog authors doing the "Best of ___________" thing. WOuld it not be more effective to ONLY have BEST OF posts on your website (even if it no longer qualifies as a BLOG then), and then drive traffic and present those articles only? OR better yet, to put them together into a cohesive eBook or Printed book? (6) As another example, I often recommend books to people. I've also recommended your blog to many people. The problem is that when I tell people to go to your site because I know there is an article they might be interested in, they sometimes go to your site and encounter a few articles that they have no interest in (ie. Polyphasic sleep) and then leave. Because there is so much content on your site, a referal to it is like referring someone to "WikiPedia" for example. Whereas if I look at an Author like Deepak Chopra I can recommend a SPECIFIC BOOK by him to someone and the will get the info they are looking for. As you can see, all of these "bad parts" to a blog will also have equally good points to them as well. My challenge is how to figure out what medium to use. eBook? Charge people $25 for it so that they actually READ IT, and it gives them all the info. (Could also be a free ebook) Free Blog? Will they find the right article for them at the right time? Will it make sense to them without reading all the other background info? I'll give one final example. At lunch today I was talking to a friends brother. I was talking to him about an experiment where a knee surgeon did surgery on people's knees and found that a placebo group who only had their skin cut and stiched back up had the same % of recovery as a group who had their knees operated on (Bone shaved, fluids drained etc.) The problem is that he is currently in university and totally being taught "common science" and he doesn't see the possibility of this type of thing working. For example he said that it's a FACT that bone and cartilage doesn't regrow. THat's what he was told in school and by his doctor. That's why they people's cartilage in the knees wears out and disappears. My point is that he hasn't even been taught the difference between a FACT and a BELIEF yet, so me telling him about the knee surgery placebo experiment makes no sense to him. It would have been more productive for me to speak to him about the possibility that there are things out there that we consider facts, and doctors consider facts, thare are actually just beliefs and in a lot of cases false beliefs. A few minutes on the Internet brought up lots of research and experiments showing that cartilage CAN in fact be regrown, but he's never heard of this. What would you suggest as a process for selecting the best medium for my message Steve? |
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| | #2 (permalink) |
| Banned Join Date: Apr 2007 Location: Inside the Container
Posts: 1,543
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Paul, I'm not convinced that blogs are the best medium for profitibility. I think I read somewhere that 70% of Steve's income was from partnerships and not the blog, don't quote me though. Look at 'The Secret' DVD and book, would it have been as successful if it was just a blog? I think a product with a price is going to be more rewarding in the long run than constantly writing a blog. Blogs are great for self expression, but most don't make any money and the amount of work to get them making money could have filled many ebooks, DVD's that could have produced truly passive income. If it was me I would copy a proven model of success that has the least amount of effort and I don't think that model is blogging. In fact as video and DVD's are both huge on and offline (the secret DVD, youtube) people seem to be interested in that medium. I find Steve's Podcasts more enjoyable than reading his stuff and I would watch a video (youtube/dvd) rather than listen to a podcast. Max EDIT: Most people have a DVD player, YT is huge, if your niche is definable enough and they have money and credit cards, then I would create a DVD and use YT to market it. DVD's don't have to be hollywood productions, they can be all sorts of simple things done by average day people. YT is popular for that very reason. Bill Myers Online Last edited by Max Power; 10-01-2007 at 11:41 PM. |
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| | #3 (permalink) | ||
| Family Member Join Date: Nov 2006 Location: Berlin, Germany
Posts: 8,749
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Worldwide how many non-fiction authors sell that money books? Ten? Twenty? You also have to take into account the amount of time that a book needs to be marketed. Tim Ferries for example made a blog to market his book. Quote:
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| | #4 (permalink) | |||
| Banned Join Date: Nov 2006 Location: BC, Canada
Posts: 1,935
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It doesn't have to be just 1 book. One could write a book or two every year. Quote:
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| | #5 (permalink) |
| Master Join Date: Oct 2006 Location: Las Vegas, NV
Posts: 5,988
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Blogging is just one medium among many. It casts a wide net, but of course it has its drawbacks. The advantage of blogging is that it's ridiculously cheap, globally accessible, and very efficient. You can go from idea to publishing in a matter of hours, and you can reach a lot of people if you commit to mastering the medium. I also like it because my mind is always churning through new ideas anyway, and I enjoy sharing those ideas instantly. But blogging is certainly not as expressive as audio, video, or face-to-face communication, and it's not a great medium for expressing and organizing complex ideas. However, there's no reason you can't take advantage of a variety of media to suit your style. You can be a multi-media human being. For example, I like doing podcasts when I feel the need to be more expressive than plain text. I thought about doing podcast #20 as a series of articles, but I felt I should speak it rather than write it. I could also post videos down the road. Although blogging may not be the most optimal route to financial independence for most people, if you can build a high-traffic blog, you're basically golden. You'll have direct access to the people you serve without having to deal with a middleman. So if you want to sell products or services or put on seminars or even just do joint-venture promotions for products you like, you can do that for free via your blog without having to spend money on marketing. That makes it really hard to fail. Also, whenever you deal with a third party such as a book publisher, you'll be bringing to the table proof that people are already interested in your content. |
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| | #6 (permalink) | |
| Banned Join Date: Apr 2007 Location: Inside the Container
Posts: 1,543
| Quote:
A product is something you create once and sell multiple times, a blog can take forever to make money if at all. Successful blogs making very good money are the exception to the rule. Max | |
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| | #7 (permalink) | |
| Banned Join Date: Nov 2006 Location: BC, Canada
Posts: 1,935
| Quote:
Then, one of two things will happen. Either: 1) I'll jump on my blog and write about it. or 2) I'll capture the idea in a journal for later use. If I follow #1, and I click PUBLISH it goes out to the world and there is no going back. Typically, after a few hours I might go out, get into the "real world" and when I'm out there I "return to reality" kind of, being around more Ego based people and my way of thinking returns to more "realistic" thinking. When I get home, sometimes I'll read my post and I'll know exactly what I meant by it at the time, but it either no longer seems so wonderful as it did before, or I wonder if people will misunderstand it. However, because I already clicked Publish, it's too late and it's out there. If I follow #2, I'll often refer back to my journal and I will read what I wrote and it's all good, except that my thinking has evolved so I would no longer write that journal entry into a blog post. Instead I'll have a better way to say it. However, this "better" way to say it is now subject to the same #1 or #2 above. The problem with #2 is that my ideas never seem to make it out because it seems like my Ego kicks in and stops them before the real me gets a chance to express itself. With #1 at least by blogging about it and publishing it, I seem to be able to get a part of me out there before my Ego wakes up and realizes what I've done. In one such example I had an idea for an article and immediately wrote it. Then the next day I looked at it and I almost felt embarrased because I didn't think the article was that great, but "oh well, it's too late" THEN, a while later I got an email from someone who told me that they found my site and read all my articles and THAT ONE post was the absolute best thing on my site and it was so awesome and they thanked me for writing it. So then that's what makes me want to write a blog, because I think of so many different things, so many different ideas, but I'm growing so fast that as quickly as I have a Realization, if I don't capture it NOW, the next day I'm past it. So that is why I *DO* want to blog. However, I'm wondering if maybe I *SHOULD* capture my ideas and sit with them for a while, and think about them, and try to organize them, and try to find the best ways to get them across to people BEFORE I publish them. But then I wonder if that's just my fear talking. Do you have the same thing Steve? Is this why you haven't written a book yet? Because by the time you write the last chapter of a book you totally want to go back and change chapter 1 again? One day I even tried writing a whole 30 page eBook in 1 day and I did it, but by the time 6pm rolled around my brain was FRIED. The next day I couldn't publish it or even finish it because I was already a different person. Is this just that Blogging is so much of a better medium for expressing yourself compared to writnig a book, or is this just a lack of discipline on my part to be able to organize my thoughts into book form? | |
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| | #9 (permalink) | |
| Banned Join Date: Nov 2006 Location: BC, Canada
Posts: 1,935
| Quote:
IDEA 1 - WRITE - PUBLISH - BEGIN RECEIVING BENEFIT IDEA 2 - WRITE - PUBLISH - BEGIN RECEIVING BENEFIT IDEA 3 - WRITE - PUBLISH - BEGIN RECEIVING BENEFIT IDEA 4 - WRITE - PUBLISH - BEGIN RECEIVING BENEFIT IDEA 5 - WRITE - PUBLISH - BEGIN RECEIVING BENEFIT IDEA 6 - WRITE - PUBLISH - BEGIN RECEIVING BENEFIT etc. Although it may be slow to start, once you get to idea #9 you're getting paid for idea 1-8, etc. A more traditional business model like writing a book, might work more like this: Write Chapter 1 - No Publish Write Chapter 2 - No Publish Write Chapter 3 - No Publish Write Chapter 4 - No Publish Write Chapter 5 - No Publish Write Chapter 6 - No Publish Get idea for another book Write Chapter 1 - No Publish Write Chatper 7 for First Book - No Publish Give up on Book 1, Start Writing Book 2 Chapter 2 Write Chapter 2 - No Publish etc. Essentially, what I'm saying is that you may never publish your book because you never finish it. Whereas Steve's Blog is NOT finished, but he's making money from it. It's not like he had a complete solution to Personal Development prior to making money. I do agree with you. Blogging is not for everyone. I'm trying to figure out what are the strengths and weaknesses of this medium to get the best path towards getting my ideas out. | |
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| | #10 (permalink) |
| Banned Join Date: Nov 2006 Location: BC, Canada
Posts: 1,935
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Maybe the answer I'm searching for is simple: Paul, the best medium for you is whatever medium will allow you to FINISH something and get it out there. Can you finish a blog entry without losing interest and moving on? Yes? Great, do that. Can you finish an eBook and get it out there? Not yet? THen work on Blogs while you try to finish an eBook. If Yes, then get an eBook out too. Can you finish a Book? IF not yet, stick with Blogs, and eBooks for now. Hmmmmm....Interesting. Why am I talking to myself on here? Maybe it will help someone else. Oh yeah, that's right. |
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| | #12 (permalink) | |
| Banned Join Date: Apr 2007 Location: Inside the Container
Posts: 1,543
| Quote:
Could save a lot of time and engage the audience better, you get your audience interested in the article before it's fully written and published. Steve had a thread, where he asked us what we wanted him to write about. You could list all the ideas you have and then let people vote or tell you which one's they really wanted to see written or published. Max | |
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| | #14 (permalink) |
| Junior Member Join Date: Oct 2007
Posts: 2
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I did the discover your life purpose in 20 minutes exercise, which took me 2 seconds by the way, and was interesting, to say the least. The first thing that i wondered after that though was, .... and what do i do now? |
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| | #15 (permalink) |
| Banned Join Date: Nov 2006 Location: BC, Canada
Posts: 1,935
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Well, I took my own advice and did what I knew I could finish. I launched my blog on the thing I'm most passionate about. It's called Inspired Money Maker and it's all about How To Make Money Doing What You Love. Now, while I work on writing articles for it, I can also work on writing a book or whatever, but at least I'm getting something out there in the meantime and learning more and more about my specific topic. |
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| | #16 (permalink) |
| Junior Member Join Date: Oct 2007
Posts: 4
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uhm, hi folks. I've been around this site for quite a while and I got a message like "do what you love to create value for others and it will be appreciated". the message I recieved reading your posts was something like "what can I love doing so I can get money?" |
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| | #17 (permalink) | |
| Banned Join Date: Nov 2006 Location: BC, Canada
Posts: 1,935
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Not quite sure what you mean. | |
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| | #18 (permalink) | |
| Junior Member Join Date: Oct 2007
Posts: 4
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to name a few other ones I'd reccomend Purpose = Permanent Message + Temporary Medium or Contributing Through Your Career. there are many of steve's posts dealing with that. basically it's about to think about what you can do to create value in the easiest way and get it out in the world as fast as possible, while remaining accessible for quite a long time. just by reading the first post on your blog I don't feel like I would like it. it reads as if it was all about money - and what is money anyway? sure, you can get yourself some real nice things with it, but you don't really need all that much to be happy if you're happy with what your doing. I think steve dealt with that topic on his last podcast. Last edited by freqincy; 10-04-2007 at 11:38 AM. | |
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| | #19 (permalink) |
| Member Join Date: Jul 2007 Location: Mid west
Posts: 34
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Paul, I think my biggest question is: Have you yourself been able to create a lot of wealth doing what you love? People want to learn these things from somebody who has already achieved what they are teaching. If so, you should say that on your site. I feel like you avoid answering that question, but maybe its not on purpose. If you are not wealthy, maybe you should work on becoming wealthy through the methods you are planning to teach, and then others will eat up what you have to say. There are just so many people out there trying to get people to follow them to somewhere they have never been. You have to show that you know how to do it before you will hold any type of authority on the matter. Brooke |
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| | #20 (permalink) | |
| Banned Join Date: Nov 2006 Location: BC, Canada
Posts: 1,935
| Quote:
I am looking to help the people who are thinking "I'm READY! I WANT to make money, I'm tired of working my butt off and making only XX/year. I know money is not everything in life, but it is important and I know that I am limiting myself somehow so I want someone to help me get to the next level." That is who I am specifically targetting. Very different from Steve as you pointed out. One more thing I'll add though. Before you judge me in your mind for going after money instead of "doing what I love doing", realize that "learning how to make money" and "teaching other people to have a healthy relationship with money" *IS* what I love doing. I always have, it's my passion. Last edited by impaul99; 10-04-2007 at 10:46 PM. | |
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| | #21 (permalink) | |
| Banned Join Date: Nov 2006 Location: BC, Canada
Posts: 1,935
| Quote:
To answer your question, I've been making a 6 figure income for over 4 years now. My highest income in a 12 month period was about $450k, and I'm currently working on getting that past the $1M/year mark. THat's personal take home money I'm talking about, not business income where you have to subtract business expenses etc. If you're talking about business income I've owned businesses that made +1M/year in sales since 2002. None of the money was given to me to start with. I started in 1999 with several credit cards full of about $12,000 of debt, $0/year income and a decision whether I want to declare bankruptcy. I decided against it, and worked my way up from scratch, paying off every single penny I owed and moving up from there. As far as creating value out of "thin air", the highest amount I've been able to generate was about $240k in 45 days using LoA. I don't say all this to impress you or anyone else, but you asked about specific numbers. If you're already making +$1M/year or more you might only get a bit of value from my stuff, but if you're not there yet there is lots of stuff that I can help with. Feel free to contact me personally if you'd like more details or any further info. | |
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| | #22 (permalink) |
| Member Join Date: Jul 2007 Location: Mid west
Posts: 34
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Paul, I think you should put that information on your blog. When I am new to a site, the first thing I do is go to learn about the author. It matters to me what their background is... I don't want to use my time reading advice from somebody who isn't successful themself at what they are talking about. Knowing about your success will help others trust you and also give them hope that they can learn how to do the things you have been able to do in order to achieve. Don't be afraid to toot your own horn. Brooke |
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| | #23 (permalink) |
| Member Join Date: Jul 2007 Location: Mid west
Posts: 34
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Paul, I don't know if you updated your "About" section since this discussion took place, or if I just missed it before, but I just went and read it and I think what you have in there looks good. I think you give a basis for why you know what you are talking about. I think you are off to a good start. I am interested to see how it goes! It sounds like you just need to stick with it... that seems to be your struggle is not getting distracted from a project. Good luck! Brooke |
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| | #24 (permalink) | |
| Banned Join Date: Nov 2006 Location: BC, Canada
Posts: 1,935
| Quote:
Secondly, you are absolutely right about about my struggle in getting distracted. When you become somewhat successful in life and you have a mind like mine and finally some money to spend on studying stuff you begin to do all kinds of crazy stuff. Like when I wanted to learn about nutrition, I didn't just go to my doctor and ask a simple question or read a single book. Started studying like crazy, reading dozens of books and then finally started taking a nutrition course to become a certified nutritionist. So besides wealth I study that. THen there is martial arts. THen there's learning magic from a professional magician. Then there is my RC Car hobby. Then there is the guitar I bought this year. Then there's _______ <--- insert new hobby. It's so cool to be able to experience all these different things. Steve seems to function the same way as well. However, in this case, with this blog, I am working with a personal coach/mentor on a long term basis who is helping me to focus on the one thing I know the most about which in my case centres around making money, and doing it with a long term focus, with integrity. This is why I'll actually stick to this blog, and not get distracted because it's already something I've been passionate for a long time and I don't see that passion dwindling any time soon. Also, my mentor will beat me over the head, but that's a different story. It's already starting to work. Today I got my amazon box with like 8 books in it. Instead of the usual reading of all 8 books at once, I grabbed the first one and read the whole thing from start to finish tonight. Feels great to finish stuff. Thanks for your input. | |
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| | #25 (permalink) |
| Member Join Date: Jul 2007 Location: Mid west
Posts: 34
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Paul, Well to say the least it sounds like life never gets boring for you! I would love to be able to get to the point where I can just do what I want when I want. With small children and a husband in school, I am a bit limited in my "freedom" to just up and try new things. But there is a season for everything, and my day will come. (by the way I am not dissatisfied, just looking forward to what the future holds!) I will be following your blog, and if I notice you getting distracted I will also hit you over the head, at least verbally. Ha ha Brooke |
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| | #26 (permalink) | |
| Banned Join Date: Nov 2006 Location: BC, Canada
Posts: 1,935
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| | #27 (permalink) |
| Banned Join Date: Nov 2006 Location: BC, Canada
Posts: 1,935
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Did another post you might like: So You Have a Desire to be Rich…What To Do Next | Inspired Money Maker |
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| | #28 (permalink) |
| Junior Member Join Date: Oct 2007
Posts: 28
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Selling a book may not be easy. I attended a book writing course once and the publisher said in most cases he loses because even selling 1000 books is hard. But hey, if you don't try, you'll never know. Power-To-Live |
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| | #29 (permalink) | |
| Banned Join Date: Nov 2006 Location: BC, Canada
Posts: 1,935
| Quote:
Anything you do in life has a failure rate like that. Meaning, you have to be better than 99.9% of people in a specific field to really make good money. That's not that hard to do though. You just commit to something, that seperates you from 70% of the people already, so you're only competing with 300. Have the right attitude, that eliminates a further 250. Then it's between the other 50 people left. The statistic of 1 in 1,000 is totally reasonable. Most people won't go for it with those kinds of odds, but they WILL play a lottery every week with 1 in 14,000,000 odds | |
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| | #30 (permalink) | |
| Family Member Join Date: Nov 2006 Location: Berlin, Germany
Posts: 8,749
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I think I would focus the design around your message. Maybe a few dollar bills in the background? | |
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