Free tickets to the Peaceful Warrior Movie!

[Rapid]

Hi, everyone. This 2006 film is being given a wide release on March 30. Today I got an e-mail from Dan Millman, who's the author of the book this movie is based upon. I went to see it last year and loved it! I plan to take my parents to go see it this time. Hope some of you will take advantage this offer.

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Greetings Peaceful Warriors:
In a near-miraculous turn of events, Universal Pictures and Best Buy stores have made possible a national release of the PEACEFUL WARRIOR movie:

Opening weekend coming soon - MARCH 30 thru April 1

In the meantime, starting March 18, you can get FREE TICKETS (no strings attached) for OPENING WEEKEND by visiting:

* * * http://www.bestbuy.com/peacefulwarrior * * *

Or visit your Best Buy Store and ask about free tickets to "Peaceful Warrior" (no purchase necessary). You'll see what a beautiful job Best Buy is doing to promote the film.

This film may touch the hearts and minds of millions of people, young and old, who might not have read the book. (If they end up buying the book, that would be nice, too!)

You are among the first to know about this creative and daring offer - but articles about the film release are appearing today and tomorrow in the Los Angeles Times, New York Times, USA Today, Wall Street Journal, and hundreds of other newspapers.

If you have not seen the film, mark your calendar. (If you have seen it, I think you'll enjoy it even more the second time!) Nick Nolte shines as Socrates; Scott Mechlowicz and Amy Smart are also terrific in their roles (and fine young people in real life).

*We will keep our Canadian and overseas friends posted as soon as we have any more information about when it will be distributed in your region.

For those interested in reading more, including the official press release:

A NOTE FROM Cami Winikoff, President of Sobini Films:

Dear Friends, Family and Colleagues,

Please find below the press release that is going out today regarding the wide theatrical release of PEACEFUL WARRIOR on March 30th.

Since most of you have been supporters from the beginning and all of you have been a part of this unbelievable journey with us, we wanted to tell you of this innovative, exciting marketing campaign with Universal and Best Buy.

Universal and Best Buy will be treating you and 2 million of your closest friends to a night at the movies, opening weekend. See an inspiring and powerful movie for free!

And feel free to extend this generous offer to everyone you know; associates, employees, family and friends.

We deeply appreciate your continued support!
Cami

THE OFFICIAL NEWS RELEASE:

UNIVERSAL PICTURES AND BEST BUY HOST FREE MOVIE
WEEKEND WITH NATIONAL RELEASE OF INSPIRING DRAMA:
PEACEFUL WARRIOR
__________________________________________________ ________

Consumers to Receive Up To $15 Million in Free Tickets For Film's Opening Weekend, March 30 - April 1, 2007

Universal City, CA, and Minneapolis, MN, March 13, 2007 - Best Buy and Universal Pictures will give away up to $15 million in tickets to the March 30 weekend's nationwide theatrical release of Peaceful Warrior. The innovative offer was announced today by Adam Fogelson, president of marketing, Universal Pictures, and Jill Hamburger, vice president of entertainment, Best Buy.

Tickets for the first weekend's showings of the inspirational film adaptation of Dan Millman's perennial best-selling novel, Way of the Peaceful Warrior, will be given away through: www.bestbuy.com/peacefulwarrior.

From March 18 through April 1, customers who visit Best Buy locations across the United States will receive information on the giveaway, and visitors will be directed to www.bestbuy.com/peacefulwarrior, where they will be able to obtain up to 10 free tickets. Information for the ticket giveaway will also be available in Best Buy stores and through Best Buy's Reward Zone program.

"We wanted to find a way to give this film a chance to compete in this marketplace," stated Fogelson. "This movie's inspiring and positive message connects powerfully with people, but it simply isn't possible to reduce it to a 30-second teaser or market it in the customary ways.

To encourage consumers to see this film, we opted to redirect money from a traditional marketing campaign and instead purchase and provide tickets directly to moviegoers. We marshaled the support of various departments at Universal Pictures, found an enthusiastic partner in Best Buy, and secured support from exhibition chains willing to experiment with us."

"We're excited to take part in this innovative effort," said Hamburger. "At Best Buy, we appreciate the passion our customers have for movies, and are strong supporters of the motion picture industry's creative spirit. By providing free tickets to Peaceful Warrior, we can serve positive goals and help expose our customers to a movie that might otherwise not get the attention it deserves."

"We are thrilled that audiences will be given a chance to experience Peaceful Warrior, a passion project for everyone involved," said Sobini Films' producers Mark Amin and Cami Winikoff. "We are grateful for the innovative teams at Universal and Best Buy, for their efforts to give this wonderful film the chance to reach an audience that was otherwise not possible."

Sobini Films' Peaceful Warrior will have a wide national release on March 30, 2007, in association with Universal Pictures and Lionsgate. The film is based on the inspirational best-seller Way of the Peaceful Warrior. The novel and the film chronicle the semi-autobiographical story of author Dan Millman's life-altering relationship with an unlikely mentor whose teachings about the strength of spirit profoundly affected not only Millman but also millions of readers in 29 languages since the book was first published.

The film had a limited release in 2006 through Lionsgate, after which producers Mark Amin and Cami Winikoff brokered a deal between Universal and Lionsgate for this unique second-chance opportunity.

HOW TO GET TICKETS

Those interested in the giveaway can visit Best Buy locations starting March 18 for information on how to obtain up to 10 free movie theater tickets to the first weekend of Peaceful Warrior's wide release on March 30 - April 1. Members of Best Buy's Reward Zone program will get early access to the tickets from March 15 through March 17.

While visiting www.bestbuy.com/peacefulwarrior, customers will be directed to an online ticket request site, where they will be asked to enter their zip code. From there, customers will select a participating theater in their area. After selecting the theater, one or more passes will be generated that will allow up to 10 people to be admitted into that theater.

"This is an offer with no strings attached," explained Fogelson, Universal's president of marketing. "We simply wanted to provide the opportunity for as many people as possible to see Peaceful Warrior for free on its first weekend, with the hope that their enthusiastic word of mouth will generate further interest, as happened with the book. Our thanks to Best Buy for joining us in this experiment, and to theater owners giving this idea a chance to succeed."

ABOUT PEACEFUL WARRIOR

A moving tale about the power of the human spirit, Peaceful Warrior is based on Dan Millman's perennially best-selling autobiographical novel, Way of the Peaceful Warrior. In the film, Scott Mechlowicz plays Dan, a talented-yet-arrogant college gymnast with Olympic dreams and a golden future. The young athlete has collected a bookcases of trophies, teammates, fast rides and disposable relationships. Then one day Dan's world is turned upside down.

After a chance meeting with a mysterious stranger he comes to know as Socrates (Nick Nolte)-- a man who holds the power to tap into new worlds of strength and understanding, Dan suffers a debilitating injury. With the powers of Socrates and help of an elusive young woman named Joy (Amy Smart), Dan discovers what it means to live with a peaceful heart and a warrior spirit.

From a script by Kevin Bernhardt, Peaceful Warrior is directed by Victor Salva and produced by Mark Amin, Cami Winikoff, Robin Schorr and David Welch.