How to apply PMI

[chamara]

Bono describe the PMI with following example, (section 2 – “The PMI”, page 20)

Do a PMI on the suggestion that all cars should be printed yellow.

P(Plus points)

• Easier see on the road.
• Easier to see at night.
• No problem in deciding which colour you wanted.
• No waiting to get the colour you wanted
• Easier for the manufacturer
• The dealer would need less stock
• It might take the ‘macho’ element out of car ownership
• Cars would tend to become just transport items
• In minor collisions the paint rubbed off on your car is the same

M(Minus points)

• Boring
• Difficult to recognize your car
• Very difficult to find your car in a car park
• Easier to steal cars
• The abundance of yellow might tire the eyes
• Car chases would be difficult for the police
• Accident witnesses would have a harder time
• Restriction of your freedom to choose
• Some paint companies might go out of business

I(Interesting points)

• Interesting to see if different shades of yellow arose
• Interesting to see if people appreciated the safety factor
• Interesting to see whether attitudes towards cars changed
• Interesting to see if trim acquired a different colour
• Interesting to see if this were enforceable
• Interesting to see who would support the suggestion

Thinking with PMI is so fun because we can identify lot of points in different ways. It is important to look in different directions. That will lead us to undiscovered solutions and ideas.

[magi13]

Originally Posted by chamara

Bono describe the PMI with following example, (section 2 – “The PMI”, page 20)

Do a PMI on the suggestion that all cars should be printed yellow.

P(Plus points)

• Easier see on the road.
• Easier to see at night.
• No problem in deciding which colour you wanted.
• No waiting to get the colour you wanted
• Easier for the manufacturer
• The dealer would need less stock
• It might take the ‘macho’ element out of car ownership
• Cars would tend to become just transport items
• In minor collisions the paint rubbed off on your car is the same

M(Minus points)

• Boring
• Difficult to recognize your car
• Very difficult to find your car in a car park
• Easier to steal cars
• The abundance of yellow might tire the eyes
• Car chases would be difficult for the police
• Accident witnesses would have a harder time
• Restriction of your freedom to choose
• Some paint companies might go out of business

I(Interesting points)

• Interesting to see if different shades of yellow arose
• Interesting to see if people appreciated the safety factor
• Interesting to see whether attitudes towards cars changed
• Interesting to see if trim acquired a different colour
• Interesting to see if this were enforceable
• Interesting to see who would support the suggestion

Thinking with PMI is so fun because we can identify lot of points in different ways. It is important to look in different directions. That will lead us to undiscovered solutions and ideas.

can you give a simple example of it's application?