Health and fitness issues in India

[Agota]

Hello,

I have an opportunity to write for a health and fitness magazine targeted to Indian market (it's in English, but will only be released in India now and maybe will go international one day).

It sounds like a really interesting project, therefore I'm taking time to do my research and craft a good pitch.

Could you guys from India tell me about any specific health and fitness issues in India that I should be aware about? (target audience is young people of both sexes between the ages of 20 and 30).

Keep in mind that I come from Eastern Europe and have never been in India, therefore I might be missing something obvious

Thank you!

Agota

[lucidbrotha]

I'm not from India and don't know too much. However, I know for sure that you need to be aware of this guy:

Ramdev - Wikipedia, the free encyclopedia

I believe he has also come to the US. He has had millions of people watch his TV show, where he shows people how to do breathing and yoga exercises. I believe he is some kind of a huge hit phenomenon in many parts of India.

There are tons of videos with him on YouTube.

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Anyway, in any case, Yoga is a lot connected to India of course, so that probably has to be mentioned in one form or another. And as for health issues, Indians (the ones in the wealthier families) are of course suffering from obesity as in many other parts of the world. I guess you could research that too.