Aspartame has been renamed and is now being marketed as a natural sweetener

[Barcs]

Aspartame has been renamed and is now being marketed as a natural sweetener

Aspartame has been renamed and is now being marketed as a natural sweetener

NaturalNews) In response to growing awareness about the dangers of artificial sweeteners, what does the manufacturer of one of the world's most notable artificial sweeteners do? Why, rename it and begin marketing it as natural, of course. This is precisely the strategy of Ajinomoto, maker of aspartame, which hopes to pull the wool over the eyes of the public with its rebranded version of aspartame, called "AminoSweet".

Over 25 years ago, aspartame was first introduced into the European food supply. Today, it is an everyday component of most diet beverages, sugar-free desserts, and chewing gums in countries worldwide. But the tides have been turning as the general public is waking up to the truth about artificial sweeteners like aspartame and the harm they cause to health. The latest aspartame marketing scheme is a desperate effort to indoctrinate the public into accepting the chemical sweetener as natural and safe, despite evidence to the contrary.

Aspartame was an accidental discovery by James Schlatter, a chemist who had been trying to produce an anti-ulcer pharmaceutical drug for G.D. Searle & Company back in 1965. Upon mixing aspartic acid and phenylalanine, two naturally-occurring amino acids, he discovered that the new compound had a sweet taste. The company merely changed its FDA approval application from drug to food additive and, voila, aspartame was born.

G.D. Searle & Company first patented aspartame in 1970. An internal memo released in the same year urged company executives to work on getting the FDA into the "habit of saying yes" and of encouraging a "subconscious spirit of participation" in getting the chemical approved.

G.D. Searle & Company submitted its first petition to the FDA in 1973 and fought for years to gain FDA approval, submitting its own safety studies that many believed were inadequate and deceptive. Despite numerous objections, including one from its own scientists, the company was able to convince the FDA to approve aspartame for commercial use in a few products in 1974, igniting a blaze of controversy.

In 1976, then FDA Commissioner Alexander Schmidt wrote a letter to Sen. Ted Kennedy expressing concern over the "questionable integrity of the basic safety data submitted for aspartame safety". FDA Chief Counsel Richard Merrill believed that a grand jury should investigate G.D. Searle & Company for lying about the safety of aspartame in its reports and for concealing evidence proving the chemical is unsafe for consumption.

Despite the myriad of evidence gained over the years showing that aspartame is a dangerous toxin, it has remained on the global market with the exception of a few countries that have banned it. In fact, it continued to gain approval for use in new types of food despite evidence showing that it causes neurological brain damage, cancerous tumors, and endocrine disruption, among other things.

The details of aspartame's history are lengthy, but the point remains that the carcinogen was illegitimately approved as a food additive through heavy-handed prodding by a powerful corporation with its own interests in mind. Practically all drugs and food additives are approved by the FDA not because science shows they are safe but because companies essentially lobby the FDA with monetary payoffs and complete the agency's multi-million dollar approval process.

Changing aspartame's name to something that is "appealing and memorable", in Ajinomoto's own words, may hoodwink some but hopefully most will reject this clever marketing tactic as nothing more than a desperate attempt to preserve the company's multi-billion dollar cash cow. Do not be deceived.

Wow. They really will stop at nothing to keep the money coming in. This is just sad. Don't be fooled!

[ginkgo]

America is known as the richest country in the world and maybe the fattest but not the healthiest. Money makes the world go round. Here is a poem about money that was just posted today. It starts with

"Money you’ve been
the whore of the earth
You enslave mankind
from the moment of birth"

Happy Valentines Day and happy Chinese New Year of the tiger.

[Nameless One]

The AminoSweet Information Service

Warning: brain death may occur from reading this

[diozen]

Dangerous or not (though I'd rather err on the side of caution and the evidence presented by studies strongly suggest that it's a carcinogen) Aspartame has a nasty chemically bitter aftertaste, gives me diarrhea, and upsets my stomach.

[votoshka]

And it doesn't "taste like sugar"... who are they kidding?

[moonrambler]

Originally Posted by votoshka

And it doesn't "taste like sugar"... who are they kidding?

Tastes EXACTLY like sugar!

I would've written: "AminoSweet is a low calorie sweetener that tastes like crap."

[joelr]

Originally Posted by ginkgo

America is known as the richest country in the world and maybe the fattest but not the healthiest. Money makes the world go round. Here is a poem about money that was just posted today. It starts with

"Money you’ve been
the whore of the earth
You enslave mankind
from the moment of birth"

Happy Valentines Day and happy Chinese New Year of the tiger.

America seems rich but it's not. Technically I think it's the poorest country based on how far in the negative we are. We are first world so it seems ok but we owe the Chinese an insane amount of money.
Recently some Chinese head of state introduced Obama to someone as the "Leader of China's western holdings".
It was a joke but it's true.


Good news about aspartame, I love that stuff!
It's makes dieting sooooo much easier, along with sugar alcohol and those other sweeteners.

[The Rock]

Originally Posted by joelr

America seems rich but it's not. Technically I think it's the poorest country based on how far in the negative we are. We are first world so it seems ok but we owe the Chinese an insane amount of money.
Recently some Chinese head of state introduced Obama to someone as the "Leader of China's western holdings".
It was a joke but it's true.


Good news about aspartame, I love that stuff!
It's makes dieting sooooo much easier, along with sugar alcohol and those other sweeteners.

Not really, even after factoring in debt the US is 2nd richest after China.

Plus, how rich a country is is measured by its GDP only. Debt isn't really counted for.

[Nameless One]

Remember that under the modern financial system, debt is currency, and currency is debt.

[joelr]

I see.

[stanmrak]

Originally Posted by Nameless One

The AminoSweet Information Service

Quote from the website:

Aspartame is a simple food ingredient made from amino acids, the building blocks of protein that occur widely in our diet, including in eggs, meat, fish, cheese and milk. When we consume aspartame, it is broken down in the digestive system to tiny amounts of common dietary components. It is therefore absurd that ASDA should refer to aspartame as a "nasty".

Products sweetened with aspartame help people to control their weight. At a time when the health profession and the government are seeking ways to combat overweight and obesity, it is unconscionable that ASDA should try to vilify a safe and beneficial food ingredient.

What a piece of work!

[Misscpb]

You couldn't pay me anything to eat that aspartame poison. Stay clear of it.

[ohTen]

Originally Posted by diozen

Dangerous or not (though I'd rather err on the side of caution and the evidence presented by studies strongly suggest that it's a carcinogen) Aspartame has a nasty chemically bitter aftertaste, gives me diarrhea, and upsets my stomach.

Ditto. How people can stomach the flavor alone is beyond me. Found out the GI consequences the hard way when I was a kid and drank my mom's diet cola. It took me a while to connect the dots. I eventually convinced my mom to quit her diet cola habit.