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06-13-2007, 01:16 AM
| #1 (permalink) |
| Senior Member Join Date: May 2007 Location: Peterborough, UK
Posts: 501
 |  London 2012 logo
What do you think of the new London 2012 Olympic logo? London 2012 - Home Not worth £400k in my opinion but at least as a designer I recognise that while prestigeous, designing a logo for such an event is frought with difficulties. Prompted by a feature in our local paper I knocked up the following in about half an hour one lunchtime last week.  While not as bright as the current and other designs it does acknowledge the heritage of the country by using the iconic architecture of Big Ben in gold. The font was chosen as it is classic in style and gives the impression of movement and vibrancy of youth which is highlighted by the colours used in the Olympic rings on the edges of the text. This design is perhaps not ideal for reproduction on a smaller scale or on different materials such as fabric, metal and plastics but I still think has a strong visual impact that more closely represents peoples perceptions when thinking of London. (What a load of trash - no wonder I work in marketing!) 
__________________ http://orbellcomms.wordpress.com - my Communications and Marketing blog. Follow me on Twitter: http://twitter.com/jeremyorbell |
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06-13-2007, 10:01 PM
| #2 (permalink) |
| Senior Member Join Date: Nov 2006
Posts: 846
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Well, at least your logo is legible and does not produce seizures in epileptics. Personally, I think the 'official' logo looks as if the design committee was trying way to hard to be 'hip' and wound up making a mess of things. The problem is, that since it was released as the 'official' logo, it's too late to change now. Doing so would be an admission that the first logo was a train wreck.
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06-14-2007, 03:21 PM
| #4 (permalink) |
| Senior Member Join Date: Nov 2006 Location: Detroit
Posts: 772
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The official logo looks like a £400k turd IMHO. I like yours much better, Tuumble.
__________________ A truly open mind will seriously consider all points of view, even those with which it strongly disagrees for there may be a grain of truth in even the most ridiculous of opinions. |
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06-14-2007, 04:43 PM
| #6 (permalink) |
| Senior Member Join Date: May 2007 Location: Peterborough, UK
Posts: 501
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I never got to watch it which is just as well as I have petit mal which is a mild form of epilepsy. Montreal may still be paying for the 1976 Olympics - methinks we Brits will be paying come the 22nd century and beyond at the current rate of expenditure.
__________________ http://orbellcomms.wordpress.com - my Communications and Marketing blog. Follow me on Twitter: http://twitter.com/jeremyorbell |
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06-14-2007, 09:50 PM
| #7 (permalink) |
| Senior Member Join Date: Dec 2006 Location: Texas, USA
Posts: 3,635
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Tuumble, I would pick your logo. The other one has no heart. It does nothing for me (except kind of hurt my eyes). They should have given you the £400k!
__________________ I beg to dream and differ from the hollow lies. This is the dawning of the rest of our lives. --Green Day The more I see, the less I know, the more I'd like to let it go. --Red Hot Chili Peppers |
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