|11-02-2011, 06:26 PM||#1 (permalink)|
Join Date: Jan 2009
Could you help me with setting up a landing page?
I would like to tap into your brain power, because mine has disappeared I’m doing the Ferris method (checking for demand before creating the product) to test out an eBook, but I’m, a bit technically-challenged, and don’t know how to set things up.
Here is what I need help with figuring out:
Here’s my thought process right now, and please, poke any holes in my model so I don’t screw up too badly!
1. Get the customer through Adwords (will probably create at least 10 ads to start with)
2. Take him to my sales page (where I want to make the sale right away)
3. After he clicks the “buy it now” button, he’s taken to a page that says something like “we are working out the kinks, but give us your email address and we’ll let you know as soon as things are set up, and we’ll send you the free report as a way of saying thank you for your patience”
4. After he enters the email address, he gets sent a secure link (well, not sure if it has to be secure) to download the free report.
5. I get sent the information, and can see where he came from, what page he clicked on, etc and so on.
If at all possible (w/o spending a lot of money), I’d also like to be able to see (in case of refund request) where a customer came through, so that if there are refund request, look for trends from certain Adwords, etc. Is that even possible?
Would something like Aweber be able to deliver the freemium after the person enters an email address? Would Google Analytics be able to show me (if needed ) how each individual came through, or would Aweber need to do that?
Damn, as if trying to create a product wasn’t tough enough, I have to do all this?
I’ll save the questions about the shopping carts for later. First crawl, then walk, then run.
Thanks for any and all feedback.
|11-05-2011, 12:47 AM||#2 (permalink)|
Join Date: Oct 2011
Location: New York, NY
This is a LOT of info you need delivered!
Let me try to cover a few.
To receive money online, it's easiest to use a service like PayPal, or Google Checkout. From that service, you can find HTML snippets for your "Buy Now!" buttons. For the sake of market testing, you want to change the redirect link in those to a page on your site that will then present the email capture.
If you want to run any kind of drip campaign, Awebber, or one of the other two services like them (I forgot the names) are the only way to go with ease. If you don't need a drip campaign and just want contact management, with an auto-responder, I prefer Constant Contact for price and ease of use. Constant Contact can autorespond to the email provided with a link to the Freemium.
Lastly, Google Analytics is good, but it doesn't offer nearly all the data that you want for split testing, bounces, ect. If you're using WordPress, there are good Plugins that provide better data. If you're using a different service, you'll have to do some more research.
Before all of this, though, you should get a significant feel for your market demand just by tracking your Adwords click throughs.
To simplify the test, send the Adword click through to a landing page, and then just offer the freemium via opting into the Email Capture. You won't have to mess with the Shopping Cart service yet, nor deceive people into thinking they're buying something. All you'll need is the AdWords account, Wordpress site, and Constant Contact account.
On second thought, Google Analytics is a good place to start.
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