Personal Development for Smart People^TM Forums

ssandra · 10-13-2011, 12:57 AM

I have an ebook that is almost ready.

It is in the area of relationships, so not about making money online. It will help people a lot improving their relationships though (romantic relationships).

How do you decide to price it?

I am thinking 19.97 so that it is also interesting for affilate marketings as well.

However, although I do believe that it is worth it, the ebook is only about 10, 12 pages.

How do you guys decide the price on ebooks?

Sandstone · 10-13-2011, 01:13 AM

Yikes. I'm not sure I would pay much for a book that is only 10 - 12 pages. Just my opinion though.

SatvikBeri · 10-13-2011, 01:14 AM

Quote:

Originally Posted by ssandra

I have an ebook that is almost ready.

It is in the area of relationships, so not about making money online. It will help people a lot improving their relationships though (romantic relationships).

How do you decide to price it?

I am thinking 19.97 so that it is also interesting for affilate marketings as well.

However, although I do believe that it is worth it, the ebook is only about 10, 12 pages.

How do you guys decide the price on ebooks?

For me, personally, I test out a couple different prices with similar landing pages, and charge whatever earns the most money. This is typically substantially more than $19-usually more around $39.

I don't really care about morals or a sense of deservingness though-I just try to make as much money as possible, and let my customers decide if the product is worth it (I always offer a 100% unconditional money-back guarantee).

Edit: It's worth noting that a lot of people complain about any sort of price point that's not absurdly low. But the # of complaints has no correlation to sales in my experience.

Midnite · 10-13-2011, 01:18 AM

A really big factoring decision for me was Amazon's 70% royalty for ebooks listed between $2.99 to $9.99. I did quite a bit of research about ebook pricing and the most frequent thing I have come across was that the most amount of volume sold for any price range was between $2.99 - $4.99.

This is based upon users accessing the ibookstore and amazon's ebook market with the kindle. Users were much more likely to drop down a few dollars in a few seconds, rather than spending the time to make a decision on whether or not to buy a full priced book.

What it comes down to is whether you want to make a killing on a few people, or make small margins over a mass volume.

ssandra · 10-13-2011, 01:42 AM

My main consideration is that I don't have a website with a lot of visitors, so I'll need other people to sell it for me.

I can use clickbank, which means the pricing should be around 15 or 20 US dollars, or I could use Amazon, which means pricing is better around 7 - 9 dollars.

Which one would get me more clients?

I will try both... I don't have the technical ability to make different landing pages and make that work, so I'll try the highest price first, and later the lower price and see what the difference is.

Midnite · 10-13-2011, 01:57 AM

Quote:

Originally Posted by ssandra

My main consideration is that I don't have a website with a lot of visitors, so I'll need other people to sell it for me.

As far as I know, both Amazon and the Apple ibookstore don't have anything to do with your website, or how many hits your website attains. You list you ebook with affiliate companies such as Smashwords which lists your ebook with the apple ibookstore. You can also publish through the Kindle bookstore. All the exchanges then happen off-website with their own marketing tools.

If you would like to also list the book on your own website or an affiliate's site at whatever price you chose, you can hit two birds with one stone. You will effectively take out ipad and kindle users, as well as a share of the internet market who don't find your product through those types of e-bookstores.

ssandra · 10-13-2011, 02:02 AM

Quote:

Originally Posted by Midnite

As far as I know, both Amazon and the Apple ibookstore don't have anything to do with your website, or how many hits your website attains. You list you ebook with affiliate companies such as Smashwords which lists your ebook with the apple ibookstore. You can also publish through the Kindle bookstore. All the exchanges then happen off-website with their own marketing tools.

If you would like to also list the book on your own website or an affiliate's site at whatever price you chose, you can hit two birds with one stone. You will effectively take out ipad and kindle users, as well as a share of the internet market who don't find your product through those types of e-bookstores.

What I mean by having other people sell for me, is also getting amazon and other ebook companies sell for me.

The one thing that I noticed is that it seemed as if affiliate marketers aren't too happy about selling anything under 20 dollars... so if I want them interested I'd have to make the price worth it for them.

However, if I want amazon interesting for me, I should make it less...

Difficult decisions to make...

SatvikBeri · 10-13-2011, 02:11 AM

Quote:

Originally Posted by ssandra

What I mean by having other people sell for me, is also getting amazon and other ebook companies sell for me.

The one thing that I noticed is that it seemed as if affiliate marketers aren't too happy about selling anything under 20 dollars... so if I want them interested I'd have to make the price worth it for them.

However, if I want amazon interesting for me, I should make it less...

Difficult decisions to make...

Why not just sell it on both, at different prices? You can certainly charge a different price on Amazon than you do on other sites, and discounts at Amazon are very common.

ssandra · 10-13-2011, 02:20 AM

Quote:

Originally Posted by SatvikBeri

Why not just sell it on both, at different prices? You can certainly charge a different price on Amazon than you do on other sites, and discounts at Amazon are very common.

I didn't know that was possible? I would think that the one who I would charge most off... wouldn't like that?

SatvikBeri · 10-13-2011, 02:26 AM

Quote:

Originally Posted by ssandra

I didn't know that was possible? I would think that the one who I would charge most off... wouldn't like that?

This is very common, because the customers who go to Amazon usually aren't the customers who would find your e-book on affiliate sites. So they usually don't care.

You'll notice that on Amazon.com, pretty much everything is discounted-yet, you can still find those items on other sites. It's very common for the same thing to be sold in different places at different prices.

Curtis2011 · 10-13-2011, 04:04 AM

Quote:

Originally Posted by SatvikBeri

Edit: It's worth noting that a lot of people complain about any sort of price point that's not absurdly low. But the # of complaints has no correlation to sales in my experience.

This!

The people complaining about your price being high are rarely your target audience anyways, so generally it is best to ignore them.

Quote:

Originally Posted by ssandra

I have an ebook that is almost ready.

It is in the area of relationships, so not about making money online. It will help people a lot improving their relationships though (romantic relationships).

How do you decide to price it?

I am thinking 19.97 so that it is also interesting for affilate marketings as well.

However, although I do believe that it is worth it, the ebook is only about 10, 12 pages.

How do you guys decide the price on ebooks?

Depending on how well your sales/marketing skills are, you might be able to sell it for $37-$47 if you position it as some sort of "breakthrough" technique/method or something like that. Basically, if people believe your material is valuable, then the price vs. cost of production never really matters.

ssandra · 10-13-2011, 05:08 AM

Quote:

Originally Posted by Curtis2011

Depending on how well your sales/marketing skills are, you might be able to sell it for $37-$47 if you position it as some sort of "breakthrough" technique/method or something like that. Basically, if people believe your material is valuable, then the price vs. cost of production never really matters.

Thanks. My marketing skills suck basically...

That is why I want others to sell for me. I can write a decent sales page though, because I believe in what I am selling.

It is not much of a breakthrough technique/method, but it is something that people can use over a longer period of time to improve their relationship. I believe it is very valuable as a resource for people...

It is an ebook (e-workbook) about relationship maintenance. Why that is important, and it includes over 100 questions to ask your partner devided in 4 sections, with 3 subjects each.

It helps you determine if you are still on the same path, and to do a course correction while still in the same area, instead of when already drifted apart.

Thank you for the advice on amazon and affiliates. I think I will do both at the same time, 9,99 for Amazon and 19,99 for affiliates. Thanks.

tod · 10-13-2011, 11:32 AM

The price I recommend is free.

I sold my novel Solo Flight for awhile, but I wanted to reach more people faster. And I'm not some marketing whiz with a lot of contacts.

So I offered it for free. And I've had people read it who never would have otherwise. These people have given me glowing reviews, I mean unbelievably great reviews, and one even offered to translate it (I hate to reveal stuff that isn't finished, but I'm trying to show you what happened when I made my book free).

Why not try free?

Shift · 10-13-2011, 12:40 PM

I'm not an expert, but I think you might have a hard time marketing a ten-page book for $20. That would have to be a pretty compelling offer.

What I would do is split the product a bit. Offer it for a low price on Amazon and iTunes ($5-6) and spruce up the offer for the affiliates. From the standpoint of trying to sell, $2 a page is a tough objection to overcome. Can you...

... expand the questions a bit and add a bit of commentary?
... add an e-book portion to go along with the e-workbook?
... record the questions in audio? Add some pictures to the e-book for the visual people? Add in a few exercises for the kinesthetics?
... gather some testimonials for a sales page?

Just imagine for a second that you were going door to door, selling pamphlets for $20 each. Would you want to be that salesperson?

Now imagine you're going door to door selling a course for $20. $20 actually seems low for a course and I'd much rather be that salesperson. From an affiliate standpoint, that's worth the time I would put into building a website, building a sales page, or putting my reputation on the line.

Anyhow, good luck!

Aminka Ozmun · 10-13-2011, 01:49 PM

What an interesting thread!

I'm in almost the same boat, ssandra, except I'm doing fiction and I plan on a traditional-length novel (for the romance genre) of between 50,000 and 80,000 words!

I'd like to price it traditionally, too -- between US$5-10 (or "$9.99" on Amazon)...I plan on offering group discounts, and repeat-customer discounts, and holiday sales -- the works! On occasion I will even lower prices to $1-3, just to see what happens.

I really like Nolan's idea, too (though to be sure literally everyone's given a lot of food for thought here!!), and plan on making available so-called "blooks" or web fiction on my site, serialized weekly, all for free...and yes, I'm looking into affiliate programs! I'd probably just do my own, though, and not through CJ and whatnot -- they want too much money upfront, those sites, and then the would-be affiliates really don't want to do any work whatsoever! I'd rather have my own fans help promote my fiction and reward them for it....

ssandra · 10-13-2011, 05:09 PM

Quote:

Originally Posted by tod

Why not try free?

Because I need to eat??

ssandra · 10-13-2011, 05:14 PM

I just checked and I think that the number of pages actually would go up a bit.

However, in my sales pitch, I wouldn't be focussing (or even telling) how many pages it is. Instead i would focus on;

- 12 categories in 4 sections
- Over a 100 (or 150, have to count) questions to ask your partner
- Techniques to use this workbook in the best way possible suited for your personality
- Bonus chapter on Negotiation
- Bonus chapter on Making the action plan work

And some extra maketing stuff that I'll add later. I'm sure I can think of more things.

I don't believe in value meassured by page. I believe in value meassured on what is on the page. And I am confident that that value, when used right, is worth WAY more then $20,00.

SnerpGoodWord · 10-13-2011, 05:30 PM

I'm not your target customer, but if I bought an e-book on any topic that was only 12 (or some small number more) pages, and the sales info didn't tell me that (instead saying it had chapters), and I paid $37 or whatever, I would be unhappy with the purchase right off the bat. The reason I would be unhappy is that it violates my concept of what a "book" with "chapters" is - my mental picture is 100+ pages and 6+ chapters.

On the other hand, if you told me up front it was a 12 page pamphlet, and convinced me those 12 pages contained the information I needed, I might happily spend $37.

ssandra · 10-13-2011, 05:35 PM

Quote:

Originally Posted by SnerpGoodWord

I'm not your target customer, but if I bought an e-book on any topic that was only 12 (or some small number more) pages, and the sales info didn't tell me that (instead saying it had chapters), and I paid $37 or whatever, I would be unhappy with the purchase right off the bat. The reason I would be unhappy is that it violates my concept of what a "book" with "chapters" is - my mental picture is 100+ pages and 6+ chapters.

On the other hand, if you told me up front it was a 12 page pamphlet, and convinced me those 12 pages contained the information I needed, I might happily spend $37.

Thank you for this.

I will keep that in mind. It is one of the reasons why I won't be calling it an ebook, instead a workbook.

I will also change the name for the bonus "chapters" to bonus articles. I think that reflects more accurately what they actually are.

splok · 10-13-2011, 05:41 PM

I agree that many people might end up unhappy about buying a 12 page book. However, on your price point question, try all of them, including at least you you think is way too low and one you think is WAY too high. If low traffic is keeping you from properly split testing, you can always go the PPC route, and you might even find that you get good enough at it to rely entirely on ads.

Brutha · 10-13-2011, 11:40 PM

Quote:

I didn't know that was possible? I would think that the one who I would charge most off... wouldn't like that?

If one of those people complains about having paid to much you can simply offer him to refund the difference.
Problem solved.

NickGustafson · 10-14-2011, 02:27 AM

You really have to think about your target market too.

Someone who's just reading for analysis, wanting to get information before a relationship or something isn't going to want to pay much.

However, someone who's struggling in their relationship will want to do just about anything to save it. So while it might feel like exploiting these people, I feel like if you marketed it more towards these people you could set a higher price point.

Also, one thing my marketing classes taught me was Prestige Pricing. Basically, if you're selling something for $10, people think its worth $10. You can usually price something much higher and still get a decent amount of people to believe its worth that price. I believe running a few test ranges and then finding your "sweet spot" would be the best idea.

tod · 10-14-2011, 03:31 PM

Quote:

Originally Posted by ssandra

Because I need to eat??

I feel your pain. But the problem is, it's very hard to convince someone to pay even 99 cents for a book by a totally unknown author. And you can really only become known by either investing a lot of $$$ in marketing, or by giving away a lot of value.

If you like writing and plan to continue, maybe you should just trust that there are many more books that you will write and charge for in the future, and focus on giving away your best value today.

I see this as no different than having an advertising budget. If you want to state it in financial terms, by giving your book away, you are investing in an asset: goodwill. The fact is if you want to make money, you have to take a risk spending it or investing it first. I look at giving away your book as an investment that will take time to pay off.

ssandra · 10-14-2011, 03:37 PM

I give a way plenty of free articles on my website, as well as another ebook that is already out there for free.

For people who want a sample of my writing before buying, that is available.

I don't believe in free. I believe that people find more value in things they are allowed to pay for then in things they get for free.

Also.... I don't believe that the same people who are enthousiastic abouut things that they can get for free, will actually pay for it the next time. It will be a complete new audience who will actually pay for things.

Criseyde · 10-14-2011, 04:55 PM

I hope it's okay for me to say this on the forum -- if not, let me know and I'll edit the post.

But, having seen the types of questions you're talking about, I think your ebook would absolutely be worth $10-$20 (and if you need an editor, let me know

). I agree, call it a workbook. I think that if people actually applied the kinds of things you're talking about, they would see their relationships turn around, and you can't really put a price on that.

The thing is that you want THEM to know it. And how you would convince them... I would definitely tie it to the article you wrote about questions, somehow. I don't know how, but maybe someone with more marketing savvy will?

ssandra · 10-14-2011, 08:26 PM

Quote:

Originally Posted by Criseyde

I hope it's okay for me to say this on the forum -- if not, let me know and I'll edit the post.

But, having seen the types of questions you're talking about, I think your ebook would absolutely be worth $10-$20 (and if you need an editor, let me know

). I agree, call it a workbook. I think that if people actually applied the kinds of things you're talking about, they would see their relationships turn around, and you can't really put a price on that.

The thing is that you want THEM to know it. And how you would convince them... I would definitely tie it to the article you wrote about questions, somehow. I don't know how, but maybe someone with more marketing savvy will?

Thank you! and of course you can say that!

I was planning to use a different version of the article as sales letter. And part of the article as well in the ebook, to help people understand why it is a good decision that they bought this.

And put the article as it is on my website of course...

newmark · 10-14-2011, 11:42 PM

Worth and cost are not necessarily the same thing. The concept of over delivering on value is worth thinking about. If you sell on Amazon, I think anything over $9.99 will be very difficult.

I don't think you need to offer it for free, but for an unknown author, it could be a good idea to sell low for the first book. Unless, of course, you can really convince buyers that you do offer something really special.

Brutha · 10-15-2011, 12:05 AM

Have you thought about adding some audio material?
Maybe interviews with people who turned their relationships around?

ssandra · 10-15-2011, 12:15 AM

Quote:

Originally Posted by Brutha

Have you thought about adding some audio material?
Maybe interviews with people who turned their relationships around?

Not for this one. I would consider that fluff for this workbook actually. I don't like adding useless fluff...

(personal preference, I know that it can actually beneficial for people and for sales... I just don't like it).

Fred Tracy · 10-15-2011, 07:20 PM

There's a lot of very interesting information in this thread.

I've been mulling over the idea of creating an e-book about meditation for the past couple of weeks. I have no idea what I'll sell it for, but I heard an interesting story once that may help you ssandra.

Someone was selling a product for something like $20 on their website. On a crazy whim, one day he decided to start charging $80 for it, just to test it.

So what happened?

Absolutely nothing. His sales volume continued as usual, except that he was making four times the profit !

Now, having said, if I spend almost 40 bucks on an e-book that only had 12 pages I would be quite upset. Is there a way you can make it longer? Even if you have to add a little fluff. Most books contain a few principles and then tons and tons of fluff. If you make the fluff fun to read and allow it to explain the concepts, then it really isn't extraneous, and adds to the value.

10-13-2011, 12:57 AM	#1 (permalink)
ssandra Banned Join Date: Oct 2008 Location: Mexico City Posts: 11,168	Pricing of ebook I have an ebook that is almost ready. It is in the area of relationships, so not about making money online. It will help people a lot improving their relationships though (romantic relationships). How do you decide to price it? I am thinking 19.97 so that it is also interesting for affilate marketings as well. However, although I do believe that it is worth it, the ebook is only about 10, 12 pages. How do you guys decide the price on ebooks?

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10-13-2011, 01:13 AM	#2 (permalink)
Sandstone Senior Member Join Date: Mar 2011 Location: USA Posts: 412	Yikes. I'm not sure I would pay much for a book that is only 10 - 12 pages. Just my opinion though.

10-13-2011, 01:18 AM	#4 (permalink)
Midnite Family Member Join Date: Feb 2011 Location: Australia Posts: 1,955	A really big factoring decision for me was Amazon's 70% royalty for ebooks listed between $2.99 to $9.99. I did quite a bit of research about ebook pricing and the most frequent thing I have come across was that the most amount of volume sold for any price range was between $2.99 - $4.99. This is based upon users accessing the ibookstore and amazon's ebook market with the kindle. Users were much more likely to drop down a few dollars in a few seconds, rather than spending the time to make a decision on whether or not to buy a full priced book. What it comes down to is whether you want to make a killing on a few people, or make small margins over a mass volume.

10-13-2011, 01:42 AM	#5 (permalink)
ssandra Banned Join Date: Oct 2008 Location: Mexico City Posts: 11,168	My main consideration is that I don't have a website with a lot of visitors, so I'll need other people to sell it for me. I can use clickbank, which means the pricing should be around 15 or 20 US dollars, or I could use Amazon, which means pricing is better around 7 - 9 dollars. Which one would get me more clients? I will try both... I don't have the technical ability to make different landing pages and make that work, so I'll try the highest price first, and later the lower price and see what the difference is.

10-13-2011, 11:32 AM	#13 (permalink)
tod Member Join Date: Oct 2009 Posts: 63	The price I recommend is free. I sold my novel Solo Flight for awhile, but I wanted to reach more people faster. And I'm not some marketing whiz with a lot of contacts. So I offered it for free. And I've had people read it who never would have otherwise. These people have given me glowing reviews, I mean unbelievably great reviews, and one even offered to translate it (I hate to reveal stuff that isn't finished, but I'm trying to show you what happened when I made my book free). Why not try free?

10-13-2011, 12:40 PM	#14 (permalink)
Shift Retired Join Date: Sep 2011 Posts: 70	I'm not an expert, but I think you might have a hard time marketing a ten-page book for $20. That would have to be a pretty compelling offer. What I would do is split the product a bit. Offer it for a low price on Amazon and iTunes ($5-6) and spruce up the offer for the affiliates. From the standpoint of trying to sell, $2 a page is a tough objection to overcome. Can you... ... expand the questions a bit and add a bit of commentary? ... add an e-book portion to go along with the e-workbook? ... record the questions in audio? Add some pictures to the e-book for the visual people? Add in a few exercises for the kinesthetics? ... gather some testimonials for a sales page? Just imagine for a second that you were going door to door, selling pamphlets for $20 each. Would you want to be that salesperson? Now imagine you're going door to door selling a course for $20. $20 actually seems low for a course and I'd much rather be that salesperson. From an affiliate standpoint, that's worth the time I would put into building a website, building a sales page, or putting my reputation on the line. Anyhow, good luck!

10-13-2011, 01:49 PM	#15 (permalink)
Aminka Ozmun Senior Member Join Date: Aug 2011 Location: New York City Posts: 209	What an interesting thread! I'm in almost the same boat, ssandra, except I'm doing fiction and I plan on a traditional-length novel (for the romance genre) of between 50,000 and 80,000 words! I'd like to price it traditionally, too -- between US$5-10 (or "$9.99" on Amazon)...I plan on offering group discounts, and repeat-customer discounts, and holiday sales -- the works! On occasion I will even lower prices to $1-3, just to see what happens. I really like Nolan's idea, too (though to be sure literally everyone's given a lot of food for thought here!!), and plan on making available so-called "blooks" or web fiction on my site, serialized weekly, all for free...and yes, I'm looking into affiliate programs! I'd probably just do my own, though, and not through CJ and whatnot -- they want too much money upfront, those sites, and then the would-be affiliates really don't want to do any work whatsoever! I'd rather have my own fans help promote my fiction and reward them for it....

10-13-2011, 05:14 PM	#17 (permalink)
ssandra Banned Join Date: Oct 2008 Location: Mexico City Posts: 11,168	I just checked and I think that the number of pages actually would go up a bit. However, in my sales pitch, I wouldn't be focussing (or even telling) how many pages it is. Instead i would focus on; - 12 categories in 4 sections - Over a 100 (or 150, have to count) questions to ask your partner - Techniques to use this workbook in the best way possible suited for your personality - Bonus chapter on Negotiation - Bonus chapter on Making the action plan work And some extra maketing stuff that I'll add later. I'm sure I can think of more things. I don't believe in value meassured by page. I believe in value meassured on what is on the page. And I am confident that that value, when used right, is worth WAY more then $20,00.

10-13-2011, 05:30 PM	#18 (permalink)
SnerpGoodWord Family Member Join Date: Feb 2010 Posts: 1,519	I'm not your target customer, but if I bought an e-book on any topic that was only 12 (or some small number more) pages, and the sales info didn't tell me that (instead saying it had chapters), and I paid $37 or whatever, I would be unhappy with the purchase right off the bat. The reason I would be unhappy is that it violates my concept of what a "book" with "chapters" is - my mental picture is 100+ pages and 6+ chapters. On the other hand, if you told me up front it was a 12 page pamphlet, and convinced me those 12 pages contained the information I needed, I might happily spend $37.

10-13-2011, 05:41 PM	#20 (permalink)
splok Member Join Date: Sep 2011 Posts: 31	I agree that many people might end up unhappy about buying a 12 page book. However, on your price point question, try all of them, including at least you you think is way too low and one you think is WAY too high. If low traffic is keeping you from properly split testing, you can always go the PPC route, and you might even find that you get good enough at it to rely entirely on ads.

10-14-2011, 02:27 AM	#22 (permalink)
NickGustafson Junior Member Join Date: Oct 2011 Posts: 8	You really have to think about your target market too. Someone who's just reading for analysis, wanting to get information before a relationship or something isn't going to want to pay much. However, someone who's struggling in their relationship will want to do just about anything to save it. So while it might feel like exploiting these people, I feel like if you marketed it more towards these people you could set a higher price point. Also, one thing my marketing classes taught me was Prestige Pricing. Basically, if you're selling something for $10, people think its worth $10. You can usually price something much higher and still get a decent amount of people to believe its worth that price. I believe running a few test ranges and then finding your "sweet spot" would be the best idea.

10-14-2011, 03:37 PM	#24 (permalink)
ssandra Banned Join Date: Oct 2008 Location: Mexico City Posts: 11,168	I give a way plenty of free articles on my website, as well as another ebook that is already out there for free. For people who want a sample of my writing before buying, that is available. I don't believe in free. I believe that people find more value in things they are allowed to pay for then in things they get for free. Also.... I don't believe that the same people who are enthousiastic abouut things that they can get for free, will actually pay for it the next time. It will be a complete new audience who will actually pay for things.

10-14-2011, 04:55 PM	#25 (permalink)
Criseyde Family Member Join Date: Nov 2009 Posts: 3,157	I hope it's okay for me to say this on the forum -- if not, let me know and I'll edit the post. But, having seen the types of questions you're talking about, I think your ebook would absolutely be worth $10-$20 (and if you need an editor, let me know ). I agree, call it a workbook. I think that if people actually applied the kinds of things you're talking about, they would see their relationships turn around, and you can't really put a price on that. The thing is that you want THEM to know it. And how you would convince them... I would definitely tie it to the article you wrote about questions, somehow. I don't know how, but maybe someone with more marketing savvy will?

10-14-2011, 11:42 PM	#27 (permalink)
newmark Senior Member Join Date: May 2008 Location: Taiwan Posts: 683	Worth and cost are not necessarily the same thing. The concept of over delivering on value is worth thinking about. If you sell on Amazon, I think anything over $9.99 will be very difficult. I don't think you need to offer it for free, but for an unknown author, it could be a good idea to sell low for the first book. Unless, of course, you can really convince buyers that you do offer something really special.

10-15-2011, 12:05 AM	#28 (permalink)
Brutha Family Member Join Date: Nov 2006 Location: Berlin, Germany Posts: 8,749	Have you thought about adding some audio material? Maybe interviews with people who turned their relationships around?

10-15-2011, 07:20 PM	#30 (permalink)
Fred Tracy Senior Member Join Date: Jan 2010 Location: Oklahoma Posts: 717	There's a lot of very interesting information in this thread. I've been mulling over the idea of creating an e-book about meditation for the past couple of weeks. I have no idea what I'll sell it for, but I heard an interesting story once that may help you ssandra. Someone was selling a product for something like $20 on their website. On a crazy whim, one day he decided to start charging $80 for it, just to test it. So what happened? Absolutely nothing. His sales volume continued as usual, except that he was making four times the profit ! Now, having said, if I spend almost 40 bucks on an e-book that only had 12 pages I would be quite upset. Is there a way you can make it longer? Even if you have to add a little fluff. Most books contain a few principles and then tons and tons of fluff. If you make the fluff fun to read and allow it to explain the concepts, then it really isn't extraneous, and adds to the value.

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