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Old 05-25-2011, 04:34 PM   #1 (permalink)
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Default What is a "good" Alexa ranking for making money?

I know that is a loaded questions and I know lots of traffic is only one part of the equation (must have an engaged audience, build a relationship with the reader, have good content, etc.). But in general, is there a "good" Alexa ranking to aim for?

I was researching blogs in an area I have expertise in (leadership and managment). These are considered to be the best blogs in the niche.

The problem is that the Alexa rankings range from

131,400 - 9,007,171

Is above 500,000 "good"? Is above 100,000? If these are the best blogs in the niche and the best I've found has a ranking of 131,400, should I even try this niche or does it not have the audience to sustain a money making venture?

I just wanted your thoughts and opinions.
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Old 05-25-2011, 07:14 PM   #2 (permalink)
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Alexa ranking is a pretty vague figure. It's determined by the number of readers who have an alexa toolbar, and in practise this is such a small percentage that just one dedicated reader can swing the ranking of a site massively.
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Old 05-25-2011, 07:27 PM   #3 (permalink)
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Don't bother with anything >100K.
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Old 05-25-2011, 07:40 PM   #4 (permalink)
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thanks savage and steve. Well, that's disheartening then. The one area I do have an actual expertise in and credentialed (earning a PhD) isn't "popular" enough. <sigh>

I've got my romance site (Romance Playbook: Free Love Letters, Romantic Date Ideas, Short Love Poems, and Love Quotes)...maybeI should just focus on that. Romance/Love sites seem to be 100K

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Old 05-25-2011, 08:18 PM   #5 (permalink)
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Originally Posted by ron7519 View Post
thanks savage and steve. Well, that's disheartening then. The one area I do have an actual expertise in and credentialed (earning a PhD) isn't "popular" enough. <sigh>

I've got my romance site (Romance Playbook: Free Love Letters, Romantic Date Ideas, Short Love Poems, and Love Quotes)...maybeI should just focus on that. Romance/Love sites seem to be 100K
Alexa rankings are literally almost 100% worthless. Please do not base any important decisions on a website's Alexa rank.

Trust me on this. I once saw an SBI site that had about 25,000 visitors a day, but its Alexa rank was horrible. The reason for this was that it was simply in a very non-tech savvy niche (I think it was travel-related, not sure).

Alexa only measures the web traffic of people who have the Alexa toolbar installed. Consequently, this means that it only measures the traffic of people who are very tech and internet-savvy. And trust me on this again, most internet users are not internet savvy.
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Old 05-28-2011, 01:09 AM   #6 (permalink)
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I think it's better to work on a site's SEO than worry about Alexa. It really can be an inflated number depending on the types of traffic.
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