Perhaps what people want is possibilities

[roxyruby]

I have been thinking about what makes or inspires people to buy something, and perhaps it is this: Possibilities

The excitement of what is possible for them with what they buy.

Perhaps that is why advertisers use pictures that show positive possibilities that people desire.

And people selling a home present their home in the best possible way to show desirable possibilities.

So perhaps this idea would be a good thing to think about in sales and marketing...

It's also obvious in the marketing of cars....in all sorts of things really...the possibility of being cool, the possibility of being irresistible to the opposite sex, the possibility of being really happy, the possibility of high health and energy, the possibility of adventure, the possibility of beautiful surroundings, the possibility of being popular, the possibility of a full social life just for examples, that you can all see in marketing of products and services.......

Showing the highest possibilities....

[Lionman]

That's right, they're showing you positive possibilities and anchoring those possibilities and mindsets to something solid and physical. Pretty cool way of looking at it, I like!

As shallow as it may seem to some, they're just trying to bring an element of heaven to earth to generate value and get value in return. Breathe a sense of value into something physical and then someone will pay hard cash for it.

People tend to value the emotion behind an object rather than the object itself. But the object is an anchor for that emotion, so it still matters!

[Mounds]

You should check out a book called, "The Paradox of Choice". It actually suggests the opposite, that too many choices result in indecision.
I do agree with what your saying though. It's not even so much the possibility. It's really what you are selling. For instance, Starbucks doesn't sell coffee, they sell an experience. A house cleaner doesn't sell a clean house, they sell you spare time.
Kinda neat. If you want to read a very cool marketing book, read "Influence: The Psychology of Persuasion" by Robert Cialdini. Not only will you gain a lot of insights into how people buy, you will also gain a lot of insights into how people sell things to you. I swear car salesmen breathe this book.

-Tim

[Lionman]

Originally Posted by Mounds

I do agree with what your saying though. It's not even so much the possibility.
-Tim

Yeah, I think she means the product is trying to show that it opens up possibilities for the prospective buyer which weren't really seen as possible before. Such as style and and comfort with some pair of nice shoes. The gist is you get both style and comfort by default after purchasing the product and don't have to choose between them.

The choice would be: to buy or not to buy. That is the question.

[Federer]

Originally Posted by roxyruby

I have been thinking about what makes or inspires people to buy something, and perhaps it is this: Possibilities

The excitement of what is possible for them with what they buy.

Perhaps that is why advertisers use pictures that show positive possibilities that people desire.

And people selling a home present their home in the best possible way to show desirable possibilities.

So perhaps this idea would be a good thing to think about in sales and marketing...

It's also obvious in the marketing of cars....in all sorts of things really...the possibility of being cool, the possibility of being irresistible to the opposite sex, the possibility of being really happy, the possibility of high health and energy, the possibility of adventure, the possibility of beautiful surroundings, the possibility of being popular, the possibility of a full social life just for examples, that you can all see in marketing of products and services.......

Showing the highest possibilities....

and possible benefits in their life. What i believe generally people believe that it should be able to give their desired results.