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Old 07-26-2010, 03:11 PM   #1 (permalink)
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Default What is it with 'just dashing out the door'

In the past few weeks, I've had several emails from internet marketing folk all saying things like - "I'm just dashing out the door" or "I'm just on my way to a ball game" or things like that, with a link to whatever they are pushing.

Do they think it makes them sound more dynamic or something?

How do you feel when you get one of those? I just find it a tad annoying
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Old 07-26-2010, 03:15 PM   #2 (permalink)
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I've seen those, too -- they're funny! "Come again when you can't stay so long!"
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Old 07-26-2010, 04:18 PM   #3 (permalink)
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I can't really say I bother to read my spam. I'm sure it's of great sociological interest and all, but it's still a waste of time...
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Old 07-26-2010, 04:30 PM   #4 (permalink)
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It seems like they're hoping you'll think, 'Awww, they care enough to write even though they're busy! This must be important! And they're obviously real people, not just a computer program!'

And, subconsciously you pick up on that idea of rushing, so you hurriedly click their link without taking the time to think.
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Old 07-26-2010, 05:03 PM   #5 (permalink)
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Quote:
Originally Posted by carenkh View Post
It seems like they're hoping you'll think, 'Awww, they care enough to write even though they're busy! This must be important! And they're obviously real people, not just a computer program!'

And, subconsciously you pick up on that idea of rushing, so you hurriedly click their link without taking the time to think.
I think you may've headed the hit on the nail, with the last bit: they're suggesting, "Hey, rush rush" and "Hey, this won't take long- he's got time and he's in a hurry!"

And of course, "He's in a hurry? I'm in a hurry too! Yay! Maybe we can be friends. I should find out what my FRIEND is trying to sell... Maybe it will be good for me?"

Lol

So transparent.
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Old 07-26-2010, 06:05 PM   #6 (permalink)
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@SGW - it's not real spam as it's all those things you subscribe to just to read something on someone's internet site

@JR I also think it's about trying to foster a 'matey' feeling - I mean it's only mates who would write something like that isn't it?

@Carenkh good point about the rushing rushing subconscious thing.

@Angela - exactly - what was so important about it that it couldn't wait until they've caught their breath and got time to right a proper email?
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Old 07-26-2010, 06:30 PM   #7 (permalink)
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Well, I'm just running off to do some volunteer work at the orphanage, but I just wanted to say that you guys can feel free to check out my site, and follow me on Twitter, and tell your friends about me. And your friends' friends. And their friends.

Oh wait, I'm late! Gotta go!
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Old 07-27-2010, 04:48 AM   #8 (permalink)
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It is a call to action with an attempt at bridging. "I better act now since they took the time to tell me this when they are so busy!"
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Old 07-27-2010, 02:23 PM   #9 (permalink)
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Yep. It's a marketing psychology tactic. They are creating an illusion of unavailability, hence you perceive them to be of high value, and therefor want to read what they have to say. Have you ever noticed your doctor never sees you the first 15-30 minutes of you going to your appointment? I guess that justifies the arm and leg price they charge right?
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Old 07-27-2010, 04:46 PM   #10 (permalink)
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Quote:
Originally Posted by CoolBee View Post
@SGW - it's not real spam as it's all those things you subscribe to just to read something on someone's internet site
I can't imagine how that could be anything but spam or why it would be worth spending time on, but to each their own.
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Old 07-27-2010, 06:42 PM   #11 (permalink)
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Well if I signed up for it, I don't consider it spam And as it happens, occasionally there's something informative in it!
I just don't like this 'just dashing out' approach.
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