Balancing societal/personal best interests?

[ethereal]

I'm wondering how you guys feel about choosing between what's best for society and what's best for you when making business decisions, i.e. to profit maximize or to perhaps discount your products and allow society/consumers who previously couldn't afford to buy them to benefit.

I think I've gotten past the point of caring about how much money I personally want, but I still feel that I could make better decisions than other people on where to use this money to help the world and thus I'm entitled(?) to make as much as I can. Is this justified?

It's weird to see such a conflict and I'm hoping someone can help me resolve this. From my spirituality/consciousness studies, all contradictions are resolvable at a higher level, and Steve would probably agree that there ought to be no distinction between serving others and serving self. How does this translate into practical business advice?