Feeling guilty about money making methods

[Amit_S]

Hello all
This is my 1st post here, although I've been a fan of Steve's articles for a long time now.

This is what this post is about: any of you feel guilty about the way you make money assuming the method is not illegal and your services are good if not best? I hope my question makes sense.
As far as making money is concerned I suscribe to Ayn Rand's philosophy.
To mutually exchange value for value. I do my best in my field and then simply exchange whatever value I've made with yours.

The problem with me starts when you are not doing your best, or the product you are offering is not the best but is simply average. For e.g.: I was working in this antivirus call centre. The customers used to often ask me point blank whether what we were offering was the best on the market. The truth was what we were offering was good, comparable to most of the other products on the market but not the best. But as a part of my job we were supposed to say: "yup!this offers the best value for your money!" which is wrong. I would've rather given the customer some objective answers about our good points and told him that this is also what most other companies offer.

I'm trying to get into network marketing and 1 line of our products include supplements. Now in this case they are much better than a lot of other supplements on the market but again there are a few companies who do have the same quality products. So we a prospective customer asks me how my products stack upto that x company, I feel like I should tell him that they are about the same quality. But of course if I do that then I'll lose that sale.
If I want him to buy it then i have to tell a blank faced lie that "yes! my products are better than theirs.."

I just want to know your views on this subject. If you prepare what you know to be an average product.....then you advertise it as the next miracle and actually outsell your competetion who has better products than you- is that unethical? Are my beliefs even practical or am I being a romantic fool?