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08-27-2008, 12:44 PM
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| Junior Member Join Date: Aug 2008 Location: New Haven, Connecticut
Posts: 6
 |  Let's Get Sticky
In a world where we are inundated with messages -- from TV and radio, Internet and print publications, endless memos, how can we make sure that our messages get through and stick with people? The answer comes from Chip and Dan Heath, brothers who have written a terrific book called "Made to Stick." For an overview of their approach, see START SIMPLE: Let's Get Sticky. Happy reading! |
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