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Scorpio · 12-10-2006, 06:59 PM

I was wondering if a site's Alexa rank, or anything similar, can be used to roughly estimate how much a site is making, or do the profitability of sites vary widely regardless of traffic levels?

Like if a site has a rank of 10,000 is it going to be making around $X a month? Could you expect to be earning a certain amount once you hit 50,000? Or would it be more like two sites at 2000 earning totally different amounts?

Steve · 12-10-2006, 10:04 PM

There's really no way to estimate earnings based on traffic alone. There's too many other variables, such as subject matter, quality of traffic, and how aggressively/effectively the site owner is monetizing the site.

mustard76 · 12-10-2006, 10:44 PM

Does anyone know how to use alexa to determine an absolute number of unique visitors to a site? Alexa only gives the number of visitors per million internet users.

Jill · 12-11-2006, 01:30 AM

Forget about Alexa rank. It's another one of those meaningless measurements. Only people who have the Alexa toolbar get counted as traffic there, and that's only a small segment, and a particular market of people. (Generally those in the webmaster or SEO field.)

If you're not in those industries, your Alexa numbers be meaningless. And even if you are in those industries they'll be fairly meaningless as well.

mustard76 · 12-11-2006, 01:54 AM

The alexa rank might be useless but how else do you determine the traffic that a site generates? ...without access to their server logs.

Steve · 12-11-2006, 02:13 AM

The fact that there are advertisers that use Alexa ranking as a guideline when distributing their dollars proves that Alexa ranking is not meaningless.

Now, whether or not it's accurate is another story, but don't be so quick to dismiss its relevance.

mustard76 · 12-11-2006, 02:14 AM

Quote:

Originally Posted by Steve

The fact that there are advertisers that use Alexa ranking as a guideline when distributing their dollars proves that Alexa ranking is not meaningless.

Now, whether or not it's accurate is another story, but don't be so quick to dismiss its relevance.

AdBrite.com uses it to determine how much to charge for an ad on each of its sites.

Savage · 12-11-2006, 02:22 AM

I find Alexa to be a meaningful gauge of relative traffic for sites that are ranked below 100K. Above that rank there seems to be more instability in the data.

The Alexa rank won't tell you how much a site is earning. Income from sites with similar traffic levels can be orders of magnitude apart. If you want to know how much a site earns, you'd need to ask the owner.

Gerto · 12-11-2006, 07:51 AM

Indeed, I have a site almost in top 50.000 losing money

. Also, it depends on your traffic. If you have a site for webmasters you'll probably rank much higher than a site with much more traffic that's not targetted to webmasters

.
It can be nice because things like adbrite, cassale media, ... look at the alexa rank when determining whether or not to allow you to their service.

Brutha · 12-11-2006, 12:53 PM

Quote:

Forget about Alexa rank. It's another one of those meaningless measurements. Only people who have the Alexa toolbar get counted as traffic there, and that's only a small segment, and a particular market of people. (Generally those in the webmaster or SEO field.)

Isn't Alexa anymore preinstalled on XP?

Gerto · 12-11-2006, 05:20 PM

Alexa preinstalled on windows XP ???

I'm 99.9% sure that isn't the case

.

Phil Newton · 12-11-2006, 07:22 PM

Text Link Ads also use Alexa ranks as part of their pricing scheme. My Alexa ranks aren't particularly high, and even though they've gone up a lot recently I've not seen much of an increase in income.

Jill · 12-11-2006, 11:06 PM

I should cash in then, cuz my site is under 3000

12-10-2006, 06:59 PM	#1 (permalink)
Scorpio Senior Member Join Date: Nov 2006 Location: Canada Posts: 116	Alexa Rank and Earnings I was wondering if a site's Alexa rank, or anything similar, can be used to roughly estimate how much a site is making, or do the profitability of sites vary widely regardless of traffic levels? Like if a site has a rank of 10,000 is it going to be making around $X a month? Could you expect to be earning a certain amount once you hit 50,000? Or would it be more like two sites at 2000 earning totally different amounts?

12-11-2006, 02:22 AM	#8 (permalink)
Savage Master Join Date: Oct 2006 Location: Las Vegas, NV Posts: 5,988	I find Alexa to be a meaningful gauge of relative traffic for sites that are ranked below 100K. Above that rank there seems to be more instability in the data. The Alexa rank won't tell you how much a site is earning. Income from sites with similar traffic levels can be orders of magnitude apart. If you want to know how much a site earns, you'd need to ask the owner. __________________ Steve Pavlina www.StevePavlina.com Join me on: Twitter \| Google+

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12-10-2006, 10:04 PM	#2 (permalink)
Steve Member Join Date: Nov 2006 Posts: 38	There's really no way to estimate earnings based on traffic alone. There's too many other variables, such as subject matter, quality of traffic, and how aggressively/effectively the site owner is monetizing the site.

12-10-2006, 10:44 PM	#3 (permalink)
mustard76 Senior Member Join Date: Nov 2006 Location: Boston, MA Posts: 173	Does anyone know how to use alexa to determine an absolute number of unique visitors to a site? Alexa only gives the number of visitors per million internet users.

12-11-2006, 01:30 AM	#4 (permalink)
Jill Senior Member Join Date: Nov 2006 Location: Ashland, MA Posts: 481	Forget about Alexa rank. It's another one of those meaningless measurements. Only people who have the Alexa toolbar get counted as traffic there, and that's only a small segment, and a particular market of people. (Generally those in the webmaster or SEO field.) If you're not in those industries, your Alexa numbers be meaningless. And even if you are in those industries they'll be fairly meaningless as well.

12-11-2006, 01:54 AM	#5 (permalink)
mustard76 Senior Member Join Date: Nov 2006 Location: Boston, MA Posts: 173	The alexa rank might be useless but how else do you determine the traffic that a site generates? ...without access to their server logs.

12-11-2006, 02:13 AM	#6 (permalink)
Steve Member Join Date: Nov 2006 Posts: 38	The fact that there are advertisers that use Alexa ranking as a guideline when distributing their dollars proves that Alexa ranking is not meaningless. Now, whether or not it's accurate is another story, but don't be so quick to dismiss its relevance.

12-11-2006, 07:51 AM	#9 (permalink)
Gerto Member Join Date: Nov 2006 Posts: 68	Indeed, I have a site almost in top 50.000 losing money . Also, it depends on your traffic. If you have a site for webmasters you'll probably rank much higher than a site with much more traffic that's not targetted to webmasters . It can be nice because things like adbrite, cassale media, ... look at the alexa rank when determining whether or not to allow you to their service.

12-11-2006, 05:20 PM	#11 (permalink)
Gerto Member Join Date: Nov 2006 Posts: 68	Alexa preinstalled on windows XP ??? I'm 99.9% sure that isn't the case .

12-11-2006, 07:22 PM	#12 (permalink)
Phil Newton Member Join Date: Nov 2006 Location: Raleigh, North Carolina Posts: 77	Text Link Ads also use Alexa ranks as part of their pricing scheme. My Alexa ranks aren't particularly high, and even though they've gone up a lot recently I've not seen much of an increase in income.

12-11-2006, 11:06 PM	#13 (permalink)
Jill Senior Member Join Date: Nov 2006 Location: Ashland, MA Posts: 481	I should cash in then, cuz my site is under 3000

Personal Development for Smart PeopleTM Forums

Personal Development for Smart People^TM Forums