|06-04-2008, 08:23 PM||#1 (permalink)|
Join Date: Dec 2007
The Secret Of Affiliate Marketing – And You Thought You Knew!
Everybody wants to know… What is the all time humpty dumpy secret of Affiliate Marketing? Well, to answer that question we need to dive down into the every depths of the Internet Marketing world. Are you ready? Let’s go!
Ok so before we answer the question that’s on everybody’s mind, let’s take a second and think about the true and time tested master or fundamental principles that make up any business whether online or off. So, what are these so called “master” principles? (take a minute and I’ll bet you can guess) Wait a sec did I hear someone say it, that’s right it’s RESEARCH! Research my dear friends is where it all begins. It even starts (or at least should start) before you even begin to think about promoting to any and I mean ANY particular niche. It along with self-determination and hard work will eventually determine how big your end profit will be. It my friends is what determines if you are successful or not, it is your hammer and nail!
This Is The “Right Way”
Ok so here is how you do it, let’s look at an example of how to perform the proper research and how to implement it. Alright so the other day I was reading in a popular little magazine that always comes with the Sunday morning newspaper. You might have heard of it, it’s called Parade, and while I was thumbing through the pages I stumbled upon the perfect demonstration of “research applied.”
It was an ad for a product called StriVectin which is a neck cream that supposedly deals with the problem of “turkey neck” for middle and older aged women.
It was a very simple ad that gets straight to the point. The ad basically read, Got Turkey Neck?... New StriVectin Neck Cream… visibly lifts, tightens, smoothes and tones neckline and décolletage… Call (their number) or Visit (their website)… Remember “if you have skin… you need StriVectin” Oh and before the title of the ad it also read, StriVectin… “The Stretch-Mark Cream Turned Anti-Wrinkle Phenomenon!”
Let’s Break It Down
I hope you’ve got a pen and pencil ready! Ok so first things first. Let’s look at who their target market or should I say perfect customer really is. Well, from the title “Got Turkey Neck” and product, we know that their target market is women or more specific or “nichey” as I like to say, is older women suffering from old wrinkly skin, you know “turkey neck.” (oh and in case you didn’t know, women are the perfect customer or at least they hold the purchasing power and they also have a lot of problems that need to be solved and a lot of needs that need to be met, lots of things that drive them… hint, hint) And I’m willing to bet that the majority of people who read the Parade magazine are middle to older aged women. And the ad copy perfectly addresses their problem as well as a solution to it.
As you can see there is A LOT MORE that we can learn from this simple ad and apply into our own businesses, but I fear this post is already too long as it is... SORRY!
|06-14-2008, 10:44 PM||#2 (permalink)|
Join Date: Dec 2007
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