Is Google ad good or bad for the website/ Blog?

[lysetskilde]

I will ask is Google ads good or bad for the website / Blog?

When I come to a website, it is to get informations´, not to read ads. We might see ads for products that we dont like and asociate it with the website / blog.

Do we need to make money out of every thing, I dont know how much you can earn on Google ads?

The last questions are:

Have you tried to use adwords?

Have you get serius contacts out of using Adwords?

One of the reasons for my last question is, I have never talked or met a person who have benifit from adwords, and then i think is Google the only one who earn on Adwords?

Thank you.

[Jill]

I know of tons of real businesses making lots of money on their products and services via advertising with Google AdWords.

[maken]

Originally Posted by lysetskilde

One of the reasons for my last question is, I have never talked or met a person who have benifit from adwords, and then i think is Google the only one who earn on Adwords?

ofcourse people earn from it, otherwise it wouldn't be as popular as it is currently.

[mkidd]

He had a good question though. Do we have any business who've taken out ad placements with ad sense and gotten good leads or sales from it? I assume yes, but it would be good to hear from someone.

[GuerillaInternetMarketing]

Originally Posted by mkidd

He had a good question though. Do we have any business who've taken out ad placements with ad sense and gotten good leads or sales from it? I assume yes, but it would be good to hear from someone.

I'm assuming you mean AdWords, but yes, I have dealt with a couple of hundred clients and the vast majority of them find AdWords to be successful. as long as you track the clicks to the conversion (a lead or a sale) through some analytics software, you can establish a cost per conversion and manage your ad campaigns to ensure that you are getting a return on your investment.

It's definitely worth a test for any business, but it takes experience to properly build out a campaign and it could take a while to 'optimize it' to ensure that you are targeting the phrases that have the highest conversions at the lowest cost.

On a side note, many businesses throw lots of money at advertising without knowing what they are willing and able to spend to acquire a lead or a sale. They just haphazardly throw money around and hope it will bring in business. Or, they know they are getting business from a source but don't track it properly to see if they are getting enough business from that source to ensure ROI.

The beauty of pay-per-click, if executed and managed properly, is it allows you to track and quantify an exact amount (down to the penny) of what your cost per conversion is. I don't know of any other advertising mediums that offer that level of sophistication...