Wrote a weight loss E-Book - need help with local marketing - Creativity welcome! =)

[Axiom Fitness]

This flyer is going to be heading out in mailboxes and business lunch rooms. If you want to view the actual flyer with my business logo and proper formatting, e-mail me (at the bottom of my post).

What I need all of your CREATIVE MINDS for is an enticing title - if you pulled a flyer out of the mailbox about weight loss, what kind of things would grab your attention and get you excited? Lose 10 pounds or more over the next 3 months all-naturally - it's just boring - I'm looking for something creative and fresh!

Other part of the flyer (fits on one page all formatted):

The Top 10 Weight Loss Plans in North America and their Weekly Cost
Weight Loss Program Weekly Program cost ? Canadian $
1. Jenny Craig $145.86
2. NutriSystem $119.91
3. Atkins Diet $106.15
4. Weight Watchers $102.05
5. Zone Diet $98.04
6. Ornish Diet $83.15
7. South Beach Diet $82.98
8. Slim-Fast $82.81
9. Sugar Busters $73.52
10. Subway sandwich $72.44
The 90 Day Road to Health & Wealth $33.59 or less with referrals! (In Bold)
The 90 Day Road to Health & Wealth PRO $66.47 or less with referrals! (Bold)

Introducing the 90-Day Road to Health and Wealth!
- A three-pronged combination approach which focuses on an all-natural weight loss program that is doctor approved, safe and effective! Implement one, two, or all three weight loss strategies to start your journey to good health!

- Included in the program is the recipe for a unique and effective Mangosteen Cocktail - an all-natural concoction of four ingredients which lead to a huge increase in metabolic rate.

- Eat as healthy as you can live with! Simple nutritional guidelines help you pick and plan smarter choices.

- A 90-day workout plan involving a medicine ball is also included. This low-impact, high effect exercise plan can be completed in the comfort of your own home 3 times weekly for 20-30 minutes for great results!

-Learn effective strategies to create lasting habits, complemented with an accountability and mentorship program with online and phone counseling with a certified personal trainer on a weekly basis.

- Earn referral cheques by telling your friends about this fun and effective weight loss program enabling you to fully pay for your participation and then some!

-Try it risk-free with our 30-day money back guarantee - You?ve got nothing to lose but the pounds! PRO Subscribers receive a complimentary on-site session (Valued at $70) with a certified personal trainer to guide you through your first workout of the program and double product for maximum results!

- "The perfect program design - a specific plan of action to slowly cause your body to bring itself up to speed through constant progression and simple demands. Accommodating for all ages and fitness levels!"
- Dr. Jerry Winebrenner, N.D.

Program designed by Scott Marcaccio, Certified Personal Trainer. Thanks to Dr. Michael Vincent, N.D., and Dr. Jerry Winebrenner, N.D. for their contributions and accreditation of this program.
For more information regarding this program, please e-mail Scott Marcaccio at axiomfitness@gmail.com
For immediate access, call Scott Marcaccio at Xxx-xxx-xxxx

[maclinda]

I have a weight loss clinic, and also a forum. I'll email you for a copy of your brochure and take a look at it.

Are you going to be marketing it through Clickbank? If so, let me know and I might be interested in advertising it on our forum.

[nightdiamond]

Hi Axiom, I'll be happy to give my input..

How about in the form of a question;
"Can't lose those extra pounds?"
"Want to lose weight the easy and safe way?"


A statement;
"Get the figure you want in 90 days or less"
"Expert Weight loss Plan that's way more cheaper than Jenny Craig!"
"Lose weight, sculpt your figure, and feel great in 90 days or less"
"Let us show you how to shed all those unwanted pounds in 90 days or less guaranteed"
These are a few samples, hope you like them, if not, let me know and I'll post a few more for you....

[Axiom Fitness]

Appreciate the input - not sure about Clickbank, have never looked at it!

I got 1,000 flyers printed up with 'What's stopping you from losing 10 pounds this month?' - And I've got about 13 calls so far in the last day (Put out about 340 the other day). So I think I'm on the right track!

Any type of online advertising would be a nice addition though, very unfamiliar with how to get a Weight Loss E-Book out and known!

[nightdiamond]

My suggestion is email advertising, and to do that you start an email based newsletter first. You can write and send informative articles, tips, advice about the subject each week or month. Let your subscribers get to know you a bit, then write a one page stand alone ad promoting your ebook.

This is how many marketers get lots of orders for their products.

[maclinda]

I think using Clickbank is a great way to get your book out on the internet. You will need an account, which costs about $50 for publishers. Then you can list your product and internet marketers can pick it up and promote it for you, making a percentage on each sale. You want to be generous in the percentage you offer to make it worth their while. This can generate passive income for you.

Of course you can promote it too (and it sounds like you got a nice return on your advertising). This can take effort and/or money though.

If you need more details let me know. I didn't want to ramble on and on if you're going a different direction.

[Gene]

Post on Craigslist. If you do not have the time to do so effectively use elance and hire someone to do the posting for you. If you have success it will pay for itself quickly.

[AtriumGuy]

I suggest making your slogan something that addresses the real problem with weight loss: that so few people can keep the weight off over the long term! Maybe something like:

1) Be Different: Lose Weight and Actually Keep it Off!
2) A Unique Approach to Sustainable Weight Loss
3) Be Unique: Lose Weight and Sustain Results!

Anyway, I hope this helps. I am a marketing consultant and have come up with a bunch of successful slogans (albeit not in weight loss), but the key is to differentiate yourself, and make it memorable...wish you the best of luck!

[Axiom Fitness]

Thanks for all the help ladies and gents!

Forgot to mention I'm 18 years old and own 2 business', this is a little side project, but I'm trying to set up passive income streams while I go to school!

Will let you know how things are going! So far I've got about 17 people involved from 600 flyers.

[brooke]

A big turnoff for me in your flier is that at least one thing is not accurate. Weight Watchers does not cost $102.05 a week... I have been going for years and it costs me $8 week. I know it varies by location but not by that much. And my start up fee was $30. Again, I know this varies by location, but come on.
I would automatically discount your brochure and think it a scam simply by seeing this inaccuracy. If you want to build a solid reputation, make sure you have your facts straight.
Brooke

[Axiom Fitness]

Originally Posted by brooke

A big turnoff for me in your flier is that at least one thing is not accurate. Weight Watchers does not cost $102.05 a week... I have been going for years and it costs me $8 week. I know it varies by location but not by that much. And my start up fee was $30. Again, I know this varies by location, but come on.
I would automatically discount your brochure and think it a scam simply by seeing this inaccuracy. If you want to build a solid reputation, make sure you have your facts straight.
Brooke

From what I was told from my source, this is the total cost of food for the week, not just for your participation in the program - the title of that column is 'Weekly menu cost'. - Edit: Here it says program cost, but I changed the title to menu cost shortly after.

[brooke]

FYI With weight watchers, you eat what you buy at the grocery store. There is no food that is purchased from weight watchers (they do sell weight watcher brand items in stores but they are not a necessary part of the program, just a convenience thing). I do weight watchers and feed a family of 5 for between $300 and 400 a month. So still, the figure is inaccurate, but I do think its better that you changed your flier to reflect that it does include the cost of food.
Good luck with your business!