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Originally Posted by nightdiamond  You then send them by email a newsletter with interesting, useful information that they'll love to read and receive. Once they look forward to getting your newsletter, then it means they also trust you as well. This makes it easier and more likely for them to buy from you than when they just arrived at your site. |
While I have heard good stories about newsletters, I don’t know if a newsletter would really go with the theme of my site. What could I possibly write to people about? My site is a collection of top 10 lists.
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Originally Posted by nightdiamond First in order to get those subscribers, you have to make your offer of a newsletter get their attention, make it interesting so they will sign up for it.
This means you will need an actual product or service to offer them. That product will obviously have to be related to your site or it's content, BUT- because it's slightly general in nature, you could offer something like ebooks- really interesting ebooks, either write one yourself or become an affiliate and sell other people's ebooks. |
Are you suggesting that *after* I would create a newsletter and have a base of loyal subscribers, I would start referring them to products like amazon, ebooks, or whatever, through the newsletters?