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nightdiamond · 08-12-2007, 07:52 AM

Hi James, no you don't charge them for the newsletter. It's offered absolutely free to the surfers of your website.

You then send them by email a newsletter with interesting, useful information that they'll love to read and receive. Once they look forward to getting your newsletter, then it means they also trust you as well. This makes it easier and more likely for them to buy from you than when they just arrived at your site.

So imagine that you managed to sign up about 3,000 subscribers over time. You've been sending them your newsletter regularly and they read it, look forward to it. Then one day you send a special full page ad to each of them offering your product, describing it to them. The price is just $20.00.... Out of the 3,000, just 50 respond. That is the profit you made by just sending out an email ad to them.

First in order to get those subscribers, you have to make your offer of a newsletter get their attention, make it interesting so they will sign up for it.

This means you will need an actual product or service to offer them. That product will obviously have to be related to your site or it's content, BUT- because it's slightly general in nature, you could offer something like ebooks- really interesting ebooks, either write one yourself or become an affiliate and sell other people's ebooks.

08-12-2007, 07:52 AM	#54 (permalink)
nightdiamond Senior Member Join Date: Aug 2007 Location: California, Los Angeles County Posts: 410	Hi James, no you don't charge them for the newsletter. It's offered absolutely free to the surfers of your website. You then send them by email a newsletter with interesting, useful information that they'll love to read and receive. Once they look forward to getting your newsletter, then it means they also trust you as well. This makes it easier and more likely for them to buy from you than when they just arrived at your site. So imagine that you managed to sign up about 3,000 subscribers over time. You've been sending them your newsletter regularly and they read it, look forward to it. Then one day you send a special full page ad to each of them offering your product, describing it to them. The price is just $20.00.... Out of the 3,000, just 50 respond. That is the profit you made by just sending out an email ad to them. First in order to get those subscribers, you have to make your offer of a newsletter get their attention, make it interesting so they will sign up for it. This means you will need an actual product or service to offer them. That product will obviously have to be related to your site or it's content, BUT- because it's slightly general in nature, you could offer something like ebooks- really interesting ebooks, either write one yourself or become an affiliate and sell other people's ebooks. Last edited by nightdiamond; 08-12-2007 at 08:00 AM.