Just read this whole thread and learned lot about blogging... I think
I've been marketing online full time for six years now and I've learned
the most important thing is market research. Know your market.
And give them what they want. Target marketing and Direct Response
Marketing should be the leader in your business... not the site or the
blog.
The site and the blog should be custom built for the target market
you've already identified and have prepared to market to.
Know exactly what it is you want them to do... buy, opt-in to newsletter,
download free info... etc. And have the full process already set up.
If you let them just float around and "surf"... that's exactly what they'll
do... nothing.
I'm just starting to work on a blog... not only blog, but on creating
an authority site in a specific niche... to complement my existing set
up... and to generate organic, but highly targeted traffic...
But the core marketing process is unchanged... I know my target. I
know what they're looking for... and my system converts well enough
for me to be full time for six years... just ramping up to the next level.
What I saw with your site James, it's nice... but what's the marketing
goal? What's the purpose? Work on that, and then you can generate
traffic to it... just getting traffic is meaningless unless it's targeted
and you know what you're going to do with it...
Anyway, it's a process for sure...
Franco Gonzalez