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Because it's people you already know, they'd be helping you achieve your goals.
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Convert friendships into money isn't the greatest idea.
Many people who are into network marketing lost many friendships.
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You are to recruit 3 associates and 10 customers, then your associates recruit their 3 and 10, and so on.
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If someone tells you such a story you should ask:
How many people does the median associate recruit?