I don't think Tolle has ever claimed that any of what he teaches is his own original ideas. He constantly quotes sources from different religions to illustrate the universal truth that is common ground ancient spiritual practices.
What he has done is to repackage it for the 21st century and make it applicable and doiable in today's world without any conformity or association to any specific religion. You can take it or leave it, he's not out to convert anyone.
However - on to the money thing. yes his books are bestsellers and quite rightly so. His website on the other hand is I think a bit too pricey and does not quite align with his purpose of saving humanity by raising the collective conciousness of the human race. I believe that $20/month is a bit of a barrier to achieving this. There is a lot of free content though but I think maybe the monthly meditation should be available to the masses for free and the extended 'meat' chargable for those who want to pay $20/month for it.
Still good luck to him. As far as info marketing is concerned he's cracked it without trying - he's got the info part down so well that the marketing bit looks after itself. And that's exactly how it should be.
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