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The problem with this is that they are toooo costly for a website that I'm not even sure will catch on.
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What is your time worth? You are probably better of with rentacoder or a similer service if you value your time.
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Pay the site $x.xx and then they are free to post a picture on my site.(This is a one time cost for that one picture, any other picture they post would require them to pay again)
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I don't know what kind of service you have in mind, but I don't think that enough people will pay for that kind of service for it to go viral.
Getting a free (Adsense based) website to go viral is difficult enough.
Even hotornot has no droped their payed memberships and made everything free, because they think that free sells better.
If you think that your concept will work, drop the pay element and give let someone from rentacoder (or a similar site) programm it. It will cost you a few thousand dollar but safe you month of time learning to programm a site. In addition you probably will make errors when you programm the site yourself with result in the site being hacked.