Is browsing this forum every day really me? Just kidding.
You have to be yourself and get items that reflect who you are. Now, I'm not an overly materialistic person, so I just need a few things that really express who I am. Many marketing agencies sell things to promote a lifestyle. You are not just purchasing our product, but you are also defining yourself.
I like how Steve takes an alternative approach by saying, "I know who I am and I am now looking for something which represents that." It is a more proactive approach, rather than the reactive ways most people I've seen. When they see an ad for something that will define them, they go for it. It is this constant searching for identity that has us buying useless junk. I guess the best way to avoid that is already know who you are and buy accordingly.
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