I just read a bit more about it, and turns out it was originally developed to be a reality show spoof sitcom on the WB network (not for NBC, oops), but it wasn't picked up by them. Right now they're trying to get picked up by NBC. Apparently NBC is funding their short clips, but it's unclear whether they'll pick it up for a full-scale show. You can see the leaked pilot in three parts on youtube:
part 1,
part 2, and
part 3. The other clips
are all here.