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Originally Posted by PMcDonald  Great point Ree.
That being said, I can certainly see where such personal branding is not necessary. Just make sure your customer knows exactly what they are getting and what the benefits are and keep in mind that a strong factor in sales is testimonials from people who have benefitted from what you have to offer so as you build a customer base, ask those folks to provide a short testimonial about their experience with your products and/or services. |
Paul, you make a great point.
Personally, I have several sites up and based on my business model or intent of the site, I may share details of my life to illustrate a point or I may approach my message in a traditional business sense.