Blogging is the way to go! Personally for me I found that the key to any success with my blog is staying power and creativity. You have to be in it for the long haul, that's why writing about something your passionate about helps you through the days that you don't feel like adding any content because you're too tired.
I set up all of my website as a blog actually. It makes it easier to navigate and easier to manage when I have to make changes.
My problem is that I have started too many. When you do that the quality of the content can suffer. Key is to pick something you love and work at it.
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