View Single Post
  #5 (permalink)  
Old 06-16-2007, 09:39 PM
Brutha Brutha is offline
Moderator
 
Join Date: Nov 2006
Location: Berlin, Germany
Posts: 3,044
Brutha is on a distinguished road
Default

Quote:
The e-book comes with a 120 Day money-back guarantee. Long enough so that if you test out the ideas and you don't find they work for you, you can get a full refund.
You should have a specific promise that you sell your readers.
Readers don't want to buy "ideas", they want to buy a solution. When writing your money-back guarantee you should describe the solution readers.
Maybe something like: "If after 120 days you don't improve your ability to change your longlasting habits that gave you problems I will give you your money back". Something like that.

I would also point out that,after your FAQ page, Lula Morales Realty, Inc. is responsible for paying the refound which means they don't have to trust you for the refund.

I would think about video or audio testimonals if you can get them.

I would use another cover for your ebook. Yours doesn't draw enough attention.
__________________
I am always open for feedback on my posts. That might focused on the argument at hand or on my writing style. If your feedback would go offtopic feel free to send me a Personal Message.

I don't believe in Beliefs.
Reply With Quote