[andrew]

Okay, so I've been designing my business website for about a month now. That includes the backend and everything, as well as all the text and copy. This is a sole business, and I'm the only one so far. In the future when I start making money, I'll want to employ more people because this is just way too much work. I've been doing this product for over 15 months.

Anyways, I was reading over one of Steve's articles, and he talked about not doing the 'we' if you're an 'I'. I can feel that, but right now I have the site copy mostly in the 'we' sense. Of course for the same reason to make my business seem more like a company, rather than just a home business.

Now why am I doing that? Well, I'm selling a plugin I developed for about $250. It just seems to me that writing the site from the singular 1st person, gives it less of a business and professional feel, and more of a 'out of my house' feel. And also the fact when I do get bigger and expand, it won't seem to change.

So as I'm writing this, I seem to be more inclined to make it obvious it's only me. I just wanted to think ahead and have my site with everything, and be able to accommodate new products etc.

Okay, so finally, my question is this: how personal do you get with your business? Where do you draw the line, and how do you make it a reflection of you, but yet not be you. If that makes sense. Do you keep your company separate from you, or do make it you?

I don't know. I was doing great until I ran into this little issue, but I think this is very important for me and my business to have a solid understanding of how I want to run it. And as you can tell from this post, I'm not very grounded or sure of myself here – I'm kind of off balance.

Thanks!