Chet, I don't know about "real masters," but I feel it's perfectly appropriately for someone who offers their time or expertise to receive monetary compensation in return.
Having someone with experience in an area that you're looking to gain fresh insight into -- someone whose outlook resonates for you as one you'd like to align yourself with -- that is something of real value. You don't have to pay for it; you could just talk with your friends and family. But if you're willing and can afford it, it's often desirable and worthwhile to deal with someone you're not intimate with.
Ramon, if he chooses to go the coaching route, wouldn't be getting rich off the unhappiness of others. He would be choosing a career that aligns with his strengths and, possibly, his bliss. Nuthin' wrong with that!
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