What do you think of the new London 2012 Olympic logo?
London 2012 - Home
Not worth £400k in my opinion but at least as a designer I recognise that while prestigeous, designing a logo for such an event is frought with difficulties.
Prompted by a feature in our local paper I knocked up the following in about half an hour one lunchtime last week.
While not as bright as the current and other designs it does acknowledge the heritage of the country by using the iconic architecture of Big Ben in gold. The font was chosen as it is classic in style and gives the impression of movement and vibrancy of youth which is highlighted by the colours used in the Olympic rings on the edges of the text.
This design is perhaps not ideal for reproduction on a smaller scale or on different materials such as fabric, metal and plastics but I still think has a strong visual impact that more closely represents peoples perceptions when thinking of London.
(What a load of trash - no wonder I work in marketing!)
