No, wait, I got one, I got one. Check it out...
In a post on D/s, something was once said to effect of, "What if you had someone doing this for you in regards to your work/career?" The point was that if you had to unswervingly obey someone's orders every day, you'd get that novel written, get that blog up and running, get that business started, etc. in a much shorter time frame.
So, anyway, what he's cooking up is a Virtual Steve software suite that sort of takes over your computer, smartphone, microwave or any other devices you install it on, and constantly reminds you to spend your time wisely. You try to check the latest news on CNN, his head pops up and asks you if knowing what's going on in the world is going to help you reach your goals. You also have to tell it how much time you spent working (on your work and their work) each day. If you have a job, it reminds you that you're wasting time on other people's goals. Sometimes it makes jokes that sort of piss you off because they're a little close to the bone. When you get to the point that you're spending most of your time working on the things you need to work on, and it senses that you're firmly in the habit of whatever-it-is, it suddenly uninstalls itself.
This is totally gonna be what it is.