Originally Posted by Jes
A record company. In regards to that Ben & Jerry's v. Amazon thing, I'm definitely going for Ben & Jerry's.
Record store or indie "record company"?
Generally record companies are really for B&J type of making business, only later when you have substantial cash flow & profit can you start to grab more and more market, you must use a lot of guerrilla marketing both online and offline...
Best of Luck!