[Elenny]

What are some good books for someone who couldn't sell cold water on a hot desert?

I have never been able to sell anything. I prefer to give things away because it makes me feel better. But now my father is asking for my help with his business. He operates a small radio station which has been going downhill since his partner -- who was the salesman -- died a year ago.

Right now he can't afford to hire professionals, so I told him I would try to help him, but I am horrified to walk into a business and offer anything.

Is there a book that can help me overcome my fear (perhaps of rejection), or are salespeople born to sell and there is no remedy for someone like me?