Thread: Kontera ads
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Old 05-15-2007, 04:52 PM   #14 (permalink)
John P
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Quote:
Originally Posted by Steve Pavlina View Post
My Kontera trial, which lasted about two weeks, was a good example of Testing to Failure. It didn't work out, but I'm glad to know it didn't work because of actual field testing.

Even though I consider the test a failure, it still brought in about $1200 in additional revenue. In the long run it probably would have added about $2500/month, but I agree the ads were too invasive for it to be practical.
That raises an interesting question in my mind. The original trial was to be for 30 days, but it only lasted two weeks. How do you know when to cut a 30 day trial short? Is it just a gut feeling that things won't improve?
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