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Originally Posted by Shamou  And it is your contention that, courageous, motivated, assuring, competitive, egotistical... would be less reductionist... interesting... 
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The problem is that there are leaders who aren't Alpha Males. There are Alpha males who aren't leaders. Etc.
I just find the term Alpha Male, while totally applicable for apes, insufficient to explain the complexities of modern man.
If we define Alpha Male as "those on top", well, that doesn't work for me because MLK, Bill Gates, Arnold, Bush, Hawking, Mozart, and Paris Hilton might all be considered Alpha Males, but they are highly different, not just in their respective area of focus, but also in how they achieved it.
As another poster mentioned, the term seems more to refer to frat boy braggadocio.