Originally Posted by ray3400
How many forums did u post on? lol
It was a forum where cloth diaper store owners from the US & all over the world gathered at. So we sell them our products wholesale, then they turn around and announce our brand to all their customer database, then their customers get all excited and tell other moms about it or post it on other forums. It was a ripple effect. I didn't do any offlline advertising. I still don't. The few times that I tried it (parenting magazine ads) I found it way too expensive and ineffective. I don't believe in the 7x rule, where your ad has to be seen at least 7x to be effective.
I'm a huge advocate for building relationships with our customers. We put a lot of time, money & effort into creating high quality products and earning our customers' loyalty & trust. That's our way of marketing our products. Customers that trust you are more likely to recommend your product over others.