[Scorpio]

You know what, in my earlier post I was a bit down on John Chow's site. I still think it's lame and not-so-useful in many ways, but honestly sometimes I just read blogs for the mindless entertainment factor and because I have some time to kill.

If I have nothing else to look at I'll visit his blog and it'll amuse me for a few minutes. Same with other sites like Problogger. If it posts good info, then great, but if not it's still light reading, like flipping through an issue of Time

Yeah, some smaller blogs would fall into the 'diversion' category just as well, but I'm not a huge blog reader and won't check anything out unless the one or two big blogs I read mentions it. I guess he's done his job in that regard.

Also, the whole 'make money blogging' field is one where many readers are looking for that one new trick that may take them over the edge. So there's this built-in (variable interval reinforcement) motivation to keep checking blogs like his every now and then, because it takes 3 seconds to check, and you never know, you may hit the Magic $$$ Making Trick Jackpot this time.