I totally agree with good content but you also need to get noticed so people start reading your content in the first place.
The best way to jump start this is with social media: Digg, Reddit, Delicious, StumbleUpon. The way to succeed with these sites is to write posts with a good amount of mass appeal and a provocative headline and list type format. It's hard to get a post popular, but when you do the exposure is great.
You shouldn't write every post hoping to get on these sites though because your content ends up becoming generic. These sites don't really like the best content, they like the content with the most popular appeal.
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