Thanks for the info, Trevor. It is specifically the seminar/workshop market that I am looking at in developing my business plan. Even though the total PD market is much bigger, it's that component I'd like to get a handle on for persons attending, dollars spent, etc.
Not sure what you mean in your advice. What do you mean by looking at the turnover of the big companies. To me, turnover usually means either the number of staff who leave a company, or a tasty pastry. And to me, accounts can mean all kinds of things, but I usually think of a recurring client as an "account". Perhaps these are UK-specific words that describe something I might be more familiar with here in Canada? Any thoughts on that?
Thanks again.
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