What you should do is learn the needs of your community. If most PC users in the area are 14-year olds playing latest PC games - you're probably out of luck. Ubuntu is still a long way from being a really great gaming platform for the most recent titles.
However, if the majority of your future customers are office people with simple tasks like sending emails, browsing interenet and occasionally watching a movie - there's a good opportunity here.
The reason you need such a a research is because one unhappy customer will overpower 10 of happy ones - so if someone went ahead with Ubuntu without fully realizing some things it wouldn't be suitable for, such a person could later really damage your trust by spreading the negative word.
Good luck with the business!
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