As mentioned, clothing is a necessity in most cases. There have been all kinds of studies that show what you wear effects not only how you feel about yourself, but also how others feel about you. Even bottom end clothing has been "designed" to some extent.
An approach you could take would be to make sure the clothing is manufactured with environmental friendly processes, and sweat shops aren't used. Use this as a selling point. Make sure the development of the clothing is positive for all involved.
You could also tie the clothing line into a specific cause, so that a certain percentage of the profits go to the cause. You could even go as far as create your own charity foundation that's directly tied into the clothing company. Or, what if 100% of the profits went to charity, after salaries were paid?
|