Exciting idea.
I have two suggestions. One, get the word "veggie" into the name. Call it Super Veggie or Quick Veggie or Veggie Express or whatever. But "veggie" has a nice jingle to it, all by itself, IMO.
Other idea is to start out with delicious but not necessarily the healthiest foods. I know that sounds terrible, and goes against the whole idea, but it might help to "convert" some of us unhealthy eaters. What's important is the underlying message, right? Just an idea.
You could always switch to a healthier menu later on, once you've got a customer base...
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