Originally Posted by Brad Isaac
I'd say one of the most common mistakes is falling in love with the idea of a certain business before accurately figuring out if there is an actual market for what they'll be selling.
Losing a couple thousand on market analysis to find out the business can't succeed in a particular market is much better than losing a life's savings in starting up the company and letting it slowly drain it away.
I definitely agree!
The idea or product is great but it's not marketable
! Most of the time it's too expensive or not really in demand.
I also think that new entrepreneurs should really take time to conduct a market analysis before starting out the business.
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