Lets take the Pavlina LCC as an example.
Steves write a lot of quality post that bring him new readers. Those readers click on ads that are the income of the Pavlina LCC.
After your definition that wouldn't be profit, but lets consider the added income as profit for a second.
What should Steve do to get rid of those profit producing new readers?
Write a lesser number of posts?
Write lower quality posts?
That would both accomplish your goal of reducing the profit.
|