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Originally Posted by Manomanman  How did he make the site go viral?
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Looks like one of his main tactics are backlinks by spreading online quizzes......this was an article linked to from one of his sites
SEO Guerilla Marketing | Living On Dividends
He has a great site though....I know I was researching SEO stuff for my site and ended up wasting far too much time reading his comics....so he is providing quite a bit of value.
Back to my research.....